L’Oréal Melbourne Fashion Festival -- Fashion Week Launches, 3/14

The L'Oréal Melbourne Fashion Festival launches next Monday with a week-long showcase of the latest autumn-winter collections. The festival brings the Australian fashion industry to Melbourne each March with exciting, vibrant events that celebrate the Australian fashion industry and connects it with consumers, media and business.

View the LMFF Program of Events here.

2011 LMFF highlights include:
Runway
LMFF features international calibre runways showcasing the latest autumn-winter collections from leading Australian and New Zealand designers.

Designers showing at LMFF in 2011 include Collette Dinnigan, Dion Lee, Sass & Bide, Romance Was Born, Yeojin Bae, Lisa Ho, Alex Perry, Willow, Toni Maticevski, Scanlan & Theodore, Kate Sylvester and Karen Walker.

Industry Events & Special Guests
LMFF attracts the biggest names in world fashion to the Festival as special guests or industry experts for LMFF's premier business events.

This year, LMFF's guests include supermodel and photographer Helena Christensen, Dazed Group's Jefferson Hack, actresses Melissa George and Andie McDowell, ACNE CEO Mikael Schiller and Bally Creative Directors Graeme Fidler & Michael Herz.

Media Content Available
LMFF provides unlimited video and images via MediaTouchpoint. Registered users can view and download video of runways, events, interviews, backstage and more.

LMFF spokespersons are available for comment by contacting AMPR.

Social Media & Digital
Learn more about LMFF's social media and digital offer including Facebook, Twitter, YouTube, Blog, iPhone, iPod Touch & iPad apps here.

About LMFF
The Melbourne Fashion Festival Ltd was established in 1996 as a not-for-profit organisation to drive retail sales, promote the Australian fashion industry and position Melbourne as a global centre of design and creative excellence. Since then, LMFF has become Australia's premium consumer fashion event, offering a diverse range of activities that embrace fashion, the creative arts, community interaction and commercial ideas.

In 2010, the Festival attracted over 420,000 attendees, more than 300 designers and fashion brands and a host of celebrities and industry leaders from around the world.