Kate Hudson already the face of Ann Taylor (her capsule collection launched in May) and now she is partnering with the subscription e-commerce site, JustFab, on a line of athletic apparel and accessories launching in October. The line, called Fabletics, will feature tops, bottoms, jackets and select accessories.
"I've always lived an active lifestyle, and with two boys, life has only gotten busier. As a working mom, I know what it's like to be on the go and running around from one activity to the next. Sometimes you just don't have time to change, but you still want to look cute, whether you're taking a yoga class, running errands or meeting up with friends before you pick the kids up from school," said Hudson. "I cocreated Fabletics with [JustFab co-chief executive officers] Don [Ressler] and
ADAM [Goldenberg] to offer busy women quality activewear that is fashionable, functional and affordable."
Athletic wear is the latest expansion for JustFab who currently offers handbags, jewelry, denim and their initial specialty - shoes.
Hudson is not the first celebrity to be associated with the website. Kimora Lee Simmons was named president and creative director of JustFab in 2011. More recently, they acquired Christina Appelgate's children's fashion site, FabKids, as well as marketed exclusive items from Avril Lavigne's brand Abbey Dawn.
To Ressler, athletic apparel was an obvious choice. "As a lifelong fitness enthusiast, I wanted to create a high-quality, affordable solution for everyone with an active lifestyle. Fabletics is that solution and partnering with Kate Hudson was a natural fit," he said. "Kate has been an integral part of developing this brand for the modern woman who likes to stay active and look great doing it because she is that woman."
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