The Broadway Green Alliance (BGA) has announced the creation of a new award, the Green Broadway Award, to honor an individual, show or organization for outstanding achievement in making Broadway more environmentally friendly.
Jujamcyn Theaters received the first Green Broadway Award in acknowledgment of their environmental leadership. Jordan Roth accepted the award at the Broadway League's Biennial Conference in Ft. Lauderdale, FL.
BGA Co-Chairs Susan Sampliner and Charles Deull commented, "Important changes are built on leaders taking action. The nominations represent an outstanding group of individuals and theatres. Our winner this year stood out for its leadership internally, in the community, and beyond. At all levels, from porters and cleaners using better products to its President, Jordan Roth, tweeting about greening, the organization has incorporated innovation into its operations and communicated them to others. Complementing its internal actions, Jujamcyn has played a key leadership role in the community, thanks to dedicated support from Jordan Roth and Paul Libin, as well as VP of Building Operations, Jennifer Hershey."
Jujamcyn's greening programs included: switching to eco-friendly cleaning products and dilution centers; instituting water filtration systems; installing bike racks; overhauling recycling program and signage; instituting energy curtailment and measurement; and switching all marquee and outside lighting to energy-efficient bulbs.
Jordan Roth, President of Jujamcyn Theaters, stated, "All of us at Jujamcyn are so proud to be a part of a theatre community that cares so deeply about our environment, and we are grateful to the Broadway Green Alliance and our own Jennifer Hershey for helping us all do our part. There may not be any change in our world as daunting as reversing climate change, but we've all learned together that small change adds up to big change. One different light bulb, one recycled battery, one safer cleaning product. Multiplied by every performance of every show, every week, across Broadway, across the country. Together, small steps become big leaps."
In the six years since the BGA was formed as an ad hoc committee of the Broadway League, the community has taken great steps to become greener, bringing together all of the theatres and virtually all of the shows on Broadway. The BGA is an industry-wide initiative focused on enhancing Broadway's environmental profile by adopting preferable practices and promoting awareness in the creation and presentation of Broadway shows.
Some BGA highlights from the past six years include: All marquee lights have been changed to energy-efficient bulbs, saving money and energy. Shows are now using rechargeable batteries, and there is a green captain at every single show on Broadway including three of last year's Tony Award â winners. The BGA has created greening resources that are now available to the entire theatre community, and the Broadway community has become expert at recycling - collecting over 6,000 pounds of textiles and over 22,000 pounds of electronic waste for re-use and recycling.
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