Jimmy Choo Welcomes New Creative Director

High, sexy stilettoes put shoe brand Jimmy Choo on the map in the 1990's and made them the must have shoe for all chic and glamorous women. Now, they brand is turning over a new leaf as Sandra Choi, Choo's neice, stepped in as creative director. Choi has a different vision for the label, a vision that involves sneakers! "It's time to give this place a shake. Jimmy Choo is that sexy, strappy, stiletto thing-but it can be something else, too," she told the Telegraph.

Choi has worked at the company since she was a teenager, both with her uncle and then Tamara Mellon, who is mostly responsible for the sexier and glitzier image the brand has helped the brand continue to flourish for the past decade. Choo and Mellon did not see eye to eye on that vision, and the shoe-maker famously sold his stake in the company back in 2001. Choi told the Telegraph that she and her uncle "no longer talk, and [she] hears news of Choo through her grandmother back in Hong Kong." The brand has unfortunately been in flux since Mellon abruptly resigned in November of 2011.

Choi vision goes well beyond the well manicured, tan, glam girls from the brand's recent ad campaigns. "[The new Choo woman] doesn't need to get her hair done, and she has a sense of attitude which is, 'You know what? This is me,'" says Choi. Can't wait to see what Choi does to bring her vision to life.