Jimmy Choo Launching Second Fragrance

Jimmy Choo has unveiled their second fragrance: Flash.

Simon Holloway, the company's co-creative director, told WWD: "Jimmy Choo is a brand which was born in shoes and grew up on the red carpet. This fragrance plays naturally to that concept."

Flash is a delicate white floral scent with top notes of pink pepper and strawberry, a heart of tuberose, jasmine and white lily, and a drydown of heliotrope and white woods.

The eye-catching bottle is as much as part of the aesthetic as the scent itself. The hope is that it's light-reflecting, delicate glass will become as coveted as the brands iconic stilettos.

Creative Director Sandra Choi explained: "We want women to feel as excited as they do when they buy a pair of shoes or a handbag. It looks like an old-fashioned flashbulb."