Jessica Alba is Piperlime's Newest New Guest Editor

Piperlime, the online shop known for the freshest styles in fashion, continues to grow its widely successful Guest Editor Program. Jessica Alba is the latest to join Piperlime Guest Editors Rachel Zoe and Olivia Palermo to launch the Fall 2013 season.

Since Piperlime's launch in 2006, guest editors have been an important complement to the brand, providing customers with the unique combination of inspiration and style credibility. As an actress, author, entrepreneur, fashion icon, and co-founder of The Honest Company, Jessica will bring her effortlessly chic style to the brand. The partnership kicks off today, giving customers access to Jessica Alba's product picks, favorite trends and fall must-haves, exclusively at Piperlime.

"I am excited to partner with Piperlime and select my picks for Fall," said Jessica Alba, "I love the brands they carry and how they have edited the styles down to the best of the best with a mix of price points."

Piperlime carries over 500 apparel, footwear and accessories brands ranging from casual to designer. Piperlime customers receive free shipping and free returns on every order, along with 24-hour customer service via phone or email. Gap, Banana Republic and Old Navy credit cards are accepted, and customers can earn and redeem reward points at piperlime.com. Customers can also shop four other Gap Inc. online stores using the same shopping bag and one easy check out.

About Piperlime
Launched in October 2006, Piperlime inspires customers with a fresh and unique mix of products, brands and price points.Favorite picks and tips on how to wear the season's trends from Piperlime Guest Editors Rachel Zoe, Jessica Alba and Olivia Palermo keep customers in the know, providing them with a shortcut to chic. Visit us at piperlime.com.Piperlime is a division of Gap Inc. (NYSE: GPS).

About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix brands. Fiscal year 2012 net sales were $15.7 billion. Gap Inc. products are available for purchase in about 90 countries worldwide through about 3,100 company-operated stores, over 300 franchise stores, and e-commerce sites. For more information, please visit www.gapinc.com.