Jennifer Aniston Makes Deal with Living Proof
By: Jennifer Diamond Oct. 10, 2012
WWD reported that Jennifer Aniston has signed a deal with the hair care brand Living Proof to be a spokesperson and product creator.
About Living Proof:
Our Company
Living Proof was created with a simple ambition – challenge conventional wisdom to solve your toughest beauty problems.
With our team of expert stylists and biotech scientists, beauty meets brilliant science. We invent and patent new molecules that completely change how hair and skin behave. For head turning, bliss creating, confidence boosting results. We stop at nothing short of products that keep their promise. And the only one who can prove it, is you.
You are the living proof.
Our Philosophy
We are not a traditional beauty company.
We are more than that.
We believe in rethinking conventional wisdom.
We believe when you can’t find something that works, you invent it.
We believe the answers are found in science.
We believe that beauty and brains are the best formula.
We believe a product should keep its promises.
We believe every day can be a good hair day.
We believe beauty is more than skin deep.
We believe in day-making, bliss-creating, confidence-boosting results.
We believe you are the living proof.
Origin Story
The Living Proof story is a story of beautiful chemistry. An alchemy of brilliant scientists coming together with industry veterans to truly solve beauty problems.
It started back in 2004 when Dr. Bob Langer, MIT Institute Professor and world-renowned biotech inventor, teamed up with Jon Flint and Dr. Amir Nashat, partners in the international venture capital firm Polaris Venture Partners. They took a look at the beauty industry and what was actually in beauty products. They discovered that, for both hair and skin products, the beauty industry has relied on the same off the shelf ingredients, most of them far too ineffective to make any real, long lasting impact. This inspired our founders to create new technologies that would offer women "proof in a bottle," rather than "hope in a bottle." So, they assembled a team of scientists from outside the beauty category-scientists from pharma, biotech and medicine - who didn't have any preconceived notions of what could or couldn't be possible in beauty. But the beautiful chemistry didn't end there. An ingenious collaboration was born when the scientists teamed up with beauty experts like celebrity hair stylist Ward Stegerhoek and entrepreneurial stylist Mitch Derosa, iconic industry veterans who knew women's struggles with traditional beauty products. Beauty met brilliant science, and Living Proof was born.
Videos