Jay Michaels Discusses Arts Marketing At TRU

Jay Michaels discusses indie theatre marketing at Theatre Resources Unlimited (TRU) BOOTCAMP: 2018 Weekend Intensive for Showcase Producing

Marketing, promotion, and public relations specialist, Jay Michaels will discuss "Finding Your Audience: An Overview of Marketing" at Bob Ost's weekend-long intensive on Showcase Producing.

Saturday and Sunday April 28th and 29th, 10:00am to 6pm Nola Studios, 244 W. 54th Street, 5th floor
TRU has become synonymous with providing a welcoming atmosphere to the emerging artists interested in producing their own work culminating with its annual intensive. This once-a-year weekend workshop offers basic and not-so-basic training for producers, geared to those producing at the independent level including festivals.

Jay Michaels (appearing Sunday afternoon) is a producer/director, marketing and public relations executive, entrepreneur & educator. He has been part of the indie theater and film scene since 1985. In 1997, he took the knowledge he acquired as a promotional manager for the Broadway and national touring productions of Les Miserables, Cats, Oliver, Guys & Dolls and Damn Yankees; plus working as a casting director for New York Daily News commercials; and production associate for KSL Media and PBS; and founded the boutique PR firm that now bears his name.

Jay Michaels Arts & Entertainment creates visibility for self-producing stage artists and production companies on the East & West coasts and in multiple film arenas. Stage clients include Planet Connections Theatre Festivity; Downtown Urban Arts Festival; Fresh Fruit Festival; New York New Works Theatre Festival; Richard Skipper Celebrates; the Improvisational Repertory Theatre Ensemble; Medicine Show Theatre; Opera at Hunter College; Spotlight-On Festivals; Playwrights/Authors Doug DeVita, Gary Morgenstein, Patrick Hickey, Jr., Anthony J. Piccione, and Dorian Palumbo; Cabaret Artists Lane Bradbury and Rev. Mary and Granny's Blue-Mers. Film clients include award-winning filmmakers, Eliana Ujueta ("Beneath The Rock," "The Airport Run"), Ben Goldstein ("Jack London") and the late Steve Silver ("The Watchtower,"). JMA&E also produces live promotional events. Michaels presented live promo events for the HBO Summer Stage, Spotlight-On Film Festival, and the promo showings of "UVX," a live theater and film hybrid, which was a sponsor of the 2017 New York ComicCon. In 1999, he and Mary Elizabeth Micari formed Genesis Repertory Ensemble, a non-profit arts organization dedicated to giving opportunities to emerging artists in the stage and film (and live event) industries. A professor of communications at Kingsborough College, Michaels continues to appear as a guest speaker and artist throughout the tri-state area at universities and arts organizations.

TRU's lineup of experts also includes Broadway producers RK Greene (Farinelli and the King, A Time to Kill, Peter and the Starcatcher), Jeremy Handelman (John Leguizamo's Latin History for Morons, On the Town, The Chekhov Dreams, F@#king Up Everything, White's Lies), Patricia Klausner (The Band's Visit, Pippin! revival, Scottsboro Boys, Stick Fly), Cody Lassen (Indecent, Spring Awakening revival), Valerie Novakoff of Davenport Theatrical (Once on This Island) and Cheryl Wiesenfeld (4-time Tony winner for Vanya & Sonia & Masha & Spike, Porgy & Bess, All the Way, Elaine Stritch: At Liberty); off-Broadway producer Sharon Weiss of Tweiss Productions and general manager Evan Bernardin of Evan Bernardin Productions; PLUS Entertainment attorneys Lee A.G. Feldshon and Eric Goldman, casting director Robin Carus, Carnegie Hall tech director John Lant, financial consultant Bailie Slevin, publicist Jonathan Slaff and box office manager David Flora.

The intensive will cover everything from Legal Requirements to Production Timeline and Budgeting to Raising Money and Marketing. Every aspect of showcase producing is broken down into easy-to-understand step-by-step modules, including a discussion of the differences between producing in a festival and producing on your own. Which is the best route for your project? Which will make you the most profit?

Limited to 50 participants.

Discounts to festival participants and others.
Contact TRUStaff1@gmail.com for registration and applicable discounts