Introducing the NEW iPad App from Beauty.com

Following the re-launch of the Beauty.com®, Beauty.com, Inc. debuted its new iPad® application. The free app is now available in the Apple® iTunes® Store to iOS 6 users and presents extended beauty content, expert advice, and enhanced features that allow mobile customers to sort through more than 375 prestige beauty brands.

“We optimized the new site for mobile shopping, but we wanted the app to give customers a more tactile and visual shopping experience,” says Beauty.com, Inc. president Kathleen McNeill. “With iPad orders alone growing more than 165% from last year, we really felt this app could be a better overall resource for entertainment, inspiration and exploration within The World of Beauty Online®.”

New functionality presented in the Beauty.com app allows beauty fans to touch, slide, and pull through page after page of products. An interactive color feature allows users to drag and drop to find products within a specific color family. Customers can personalize their product selection by tapping through categories to refine by formula, finish, benefit, or concern. The app will also dynamically display site content like guest editor recommendations, staff picks and trend reports based upon relevance to a featured product.

The app’s introduction also comes with a special offer: for a limited time customers who make a Beauty.com purchase using the iPad app will automatically receive an iPad case free while supplies last. Valued at $30, the ultra-shiny gold case closes securely with a top zip and includes a handle for easy transport.

As always, customers can still enjoy Beauty Perks like “Everyday Free Shipping,” 5% back on every purchase via the drugstore.com dollars™ program**, and the convenience of speedy shipping to their front door. Plus all Beauty.com purchases are backed by our 100% satisfaction guarantee.

• This offer is only available by making a purchase through the Beauty.com iPad application of any in-stock products. Limit once per household. Free gifts cannot be returned for refund, credit, or exchange. The free gift will be added to your shopping bag when you check out. While supplies last. May be combined with other offers. Void where prohibited by law. We may make changes to or terminate this offer at any time. Your use of this site shall be deemed as our acceptance of our Terms of Use.

Free standard shipping is available only on purchases of $25 or more, and does not apply to gift cards/certificates, bulk orders, or orders over 20 pounds. With drugstore.com dollars, customers receive a credit to their account equal to 5% of any eligible purchase. Customers cannot earn or apply drugstore.com dollars to, gift certificates, gift cards, discounts, free items, past purchase, or non-shipped, undeliverable or returned items. drugstore.com dollars cannot be redeemed for cash. These offers are only available on http://www.drugstore.com and http://www.beauty.com.

If you are not satisfied with an item you have purchased from http://www.Beauty.com, you may return it within 30 days of the date it was delivered and receive a refund or in-store credit. Certain items, such as jewelry, purses, and intimate apparel, can only be returned for refund or credit if unworn, are in original packaging and have any original tags still attached.

About Beauty.com® – The World of Beauty Online® Beauty.com, Inc. is a leading online destination for prestige beauty products. The web store provides a highly personalized shopping experience and offers more than 375 brands from widely recognized to niche, hard-to-find products.