INDUSTRY: Social Insight Report - May 13th - HADESTOWN & FRANKIE AND JOHNNY Top Growth!

With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.

Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.

Total Growth
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.

The top growing current Broadway musicals were Hadestown (5.70%), Oklahoma! (4.97%), Ain't Too Proud (4.82%), Tootsie The Musical (4.37%) and Beetlejuice (4.17%).

The top growing current Broadway plays were Frankie and Johnny (7.71%), What The Constitution Means to Me (5.53%), Hillary and Clinton (5.18%), Gary: A Sequel to Titus Andronicus (4.73%) and King Lear (3.43%).

The top growing upcoming Broadway productions were The Music Man (3.16%), Tina: The Tina Turner Musical (2.99%), Moulin Rouge (0.83%), Jagged Little Pill (0.81%) and .

Likes

The top growing shows this week on Facebook were Beetlejuice (+787), Come From Away (+607), The Music Man (+577), Aladdin (+557) and Hadestown (+543).

The shows with the least growth were The Phantom of the Opera (-330), Book of Mormon (-192), Chicago (-6), Gary: A Sequel to Titus Andronicus (16) and Burn This (17).

Talking About

The Broadway shows which had the most growth being talked about on Facebook were Frankie and Johnny (+2,598), Frozen (+1,759), Book of Mormon (+1,015), Come From Away (+883) and Beautiful(+747).

The Broadway shows which are down most being talked about on Facebook were Beetlejuice (-15,615), Ain't Too Proud (-10,143), Hamilton (-8,226), The Prom (-7,918) and Wicked (-7,662).

Check Ins Growth

The Broadway shows up in check ins for last week were Beetlejuice (+1,060), Frozen (+785), Wicked (+783), Cursed Child (+751) and Mean Girls (+738).

The top growing shows this week on Twitter were Hamilton (+820), Hadestown (+507), Dear Evan Hansen (+502), Be More Chill (+367) and Beetlejuice (+331).

The shows with the least growth were Book of Mormon (-253), The Lion King (-16), Tina: The Tina Turner Musical (6), Chicago (9) and The Music Man (9).

The top growing shows this week on Instagram were Aladdin (+4,239), Hadestown (+3,118), Be More Chill (+1,857), Beetlejuice (+1,767) and Dear Evan Hansen (+1,395).

The shows with the least growth were The Music Man (13), Hillary and Clinton (22), Tina: The Tina Turner Musical (29), King Lear (60) and Frankie and Johnny (61).

In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.

Top Musical - Hadestown

Top Play - Frankie and Johnny