INDUSTRY: Social Insight Report - March 4th - AIN'T TOO PROUD and NETWORK Top Growth!

With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.

Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.

Total Growth
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.

The top growing current Broadway musicals were Ain't Too Proud (10.49%), The Prom (1.56%), Be More Chill (1.52%), The Cher Show (1.18%) and My Fair Lady (0.95%).

The top growing current Broadway plays were Network (2.55%), The Ferryman (2.05%), To Kill A Mockingbird (1.21%), Cursed Child (0.05%) and .

The top growing upcoming Broadway productions were Oklahoma! (8.35%), Hadestown (3.54%), BeetleJuice (2.92%), Tootsie The Musical (1.95%) and Moulin Rouge (0.33%).

Likes

The top growing shows this week on Facebook were The Lion King (+11,434), Hamilton (+1,111), Come From Away (+707), Aladdin (+624) and Cursed Child (+316).

The shows with the least growth were Wicked (-94), Book of Mormon (-63), The Phantom of the Opera (-25), Chicago (-14) and Kinky Boots (-10).

Talking About

The Broadway shows which had the most growth being talked about on Facebook were The Lion King (+136,398), Hamilton (+4,074), The Phantom of the Opera (+3,018), Anastasia (+1,766) and Wicked (+1,557).

The Broadway shows which are down most being talked about on Facebook were Waitress (-4,995), Dear Evan Hansen (-3,077), Moulin Rouge (-2,786), Network (-2,229) and Frozen (-2,218).

Check Ins Growth

The Broadway shows up in check ins for last week were Frozen (+1,130), The Lion King (+928), King Kong (+900), Cursed Child (+865) and Mean Girls (+840).

The top growing shows this week on Twitter were Hamilton (+1,029), Be More Chill (+356), Dear Evan Hansen (+348), Mean Girls (+188) and Anastasia (+180).

The shows with the least growth were Book of Mormon (-87), Chicago (1), Beautiful (6), The Ferryman (7) and Cursed Child (8).

The top growing shows this week on Instagram were Hamilton (+4,401), Dear Evan Hansen (+2,233), The Lion King (+2,190), Be More Chill (+1,911) and Waitress (+1,199).

The shows with the least growth were Beautiful (30), The Band's Visit (58), Tootsie The Musical (59), The Ferryman (65) and To Kill A Mockingbird (68).

In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.

Top Musical - Ain't Too Proud

Top Play - Network