INDUSTRY: Social Insight Report - March 26th - Frozen and Angels in America Top Growth!

Top With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.

Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.

Total Growth
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.

The top growing current Broadway musicals were Frozen (41.97%), My Fair Lady (7.13%), Rocktopia (7.04%), Escape to Margaritaville (4.94%) and Carousel (4.42%).

The top growing current Broadway plays were Angels in America (23.42%), Three Tall Women (10.34%), Children Of A Lesser God (8.96%), The Iceman Cometh (8.28%) and Farinelli and the King (1.55%).

The top growing upcoming Broadway productions were Summer (7.26%), and King Kong (3.11%);

Likes

The top growing shows this week on Facebook were Frozen (+44,262), Aladdin (+1,333), Anastasia (+1,209), Hamilton (+1,192) and Cursed Child (+991).

The shows with the least growth were Wicked (-265), Book of Mormon (-152), Chicago (-42), Farinelli and the King (+14) and The Iceman Cometh (+21).

Talking About

The Broadway shows which had the most growth being talked about on Facebook were Frozen (+450,211), Anastasia (+17,274), Aladdin (+7,319), Wicked (+6,477) and The Lion King (+6,316).

The Broadway shows which are down most being talked about on Facebook were The Phantom of the Opera (-77,067), Hamilton (-23,519), Escape to Margaritaville (-16,984), Waitress (-6,154) and Cursed Child (-2,687).

Check Ins Growth

The Broadway shows up in check ins for last week were Cursed Child (+1,103), Hamilton (+1,093), Kinky Boots (+966), Escape to Margaritaville (+926) and The Lion King(+791).

The top growing shows this week on Twitter were Hamilton (+3,325), Dear Evan Hansen (+2,117), Frozen (+1,367), Cursed Child (+372) and Anastasia (+340).

The shows with the least growth were Book of Mormon (-95), Farinelli and the King (+8), Beautiful (+10), King Kong (+14) and Bronx Tale (+17).

The top growing shows this week on Instagram were Frozen (+13,352), Hamilton (+5,982), Dear Evan Hansen (+5,464), Cursed Child (+2,335) and Anastasia (+2,202).

The shows with the least growth were Farinelli and the King (+7), King Kong (+17), The Iceman Cometh (+17), Play That Goes Wrong (+20) and The Children (+29).

In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.

Top Musical - Frozen

Top Play - Angels in America