INDUSTRY: Social Insight Report - March 25th - AIN'T TOO PROUD & HILLARY AND CLINTON Top Growth!

With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.

Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.

Total Growth
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.

The top growing current Broadway musicals were Ain't Too Proud (31.60%), Frozen (1.54%), Be More Chill (1.53%), The Prom (1.38%) and Pretty Woman (1.13%).

The top growing current Broadway plays were Hillary and Clinton (16.99%), King Lear (16.58%), Gary: A Sequel to Titus Andronicus (14.09%), What The Constitution Means to Me (13.11%) and Burn This (8.36%).

The top growing upcoming Broadway productions were The Music Man (122.43%), Oklahoma! (25.48%), Frankie and Johnny (21.15%), Hadestown (13.35%) and Tina: The Tina Turner Musical(7.28%).

Likes

The top growing shows this week on Facebook were Frozen (+3,585), Cursed Child (+1,693), The Lion King (+848), Hamilton (+823) and Dear Evan Hansen (+803).

The shows with the least growth were Book of Mormon (-232), Wicked (-114), The Phantom of the Opera (-14), Chicago (-8) and Manhattan Theatre Club (9).

Talking About

The Broadway shows which had the most growth being talked about on Facebook were Ain't Too Proud (+9,822), Anastasia (+8,713), Hadestown (+3,916), Tina: The Tina Turner Musical (+3,847) and Pretty Woman (+3,255).

The Broadway shows which are down most being talked about on Facebook were Aladdin (-35,497), King Lear (-3,194), Be More Chill (-2,536), The Music Man (-1,396) and The Cher Show (-1,188).

Check Ins Growth

The Broadway shows up in check ins for last week were Frozen (+982), Kinky Boots (+967), Mean Girls (+849), King Kong (+841) and Cursed Child (+837).

The top growing shows this week on Twitter were Hamilton (+1,451), Dear Evan Hansen (+826), Hadestown (+585), Be More Chill (+552) and The Music Man (+419).

The shows with the least growth were Book of Mormon (-83), Beautiful (8), Frankie and Johnny (8), Tina: The Tina Turner Musical (14) and The Band's Visit (15).

The top growing shows this week on Instagram were The Music Man (+4,232), Hadestown (+3,166), Waitress (+2,609), Hamilton (+2,354) and Dear Evan Hansen (+2,317).

The shows with the least growth were Jagged Little Pill (37), Tina: The Tina Turner Musical (39), Hillary and Clinton (44), The Ferryman (45) and The Band's Visit (55).

In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.

Top Musical - Ain't Too Proud

Top Play - Hillary and Clinton