INDUSTRY: Social Insight Report - March 19th - Margaritaville and Three Tall Women Top Growth!

Top With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.

Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.

Total Growth
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.

The top growing current Broadway musicals were Escape to Margaritaville (22.01%), My Fair Lady (15.02%), Carousel (4.96%), Mean Girls (2.62%) and Frozen (2.55%).

The top growing current Broadway plays were Three Tall Women (15.63%), Angels in America (8.42%), Farinelli and the King (1.68%), Cursed Child (0.85%) and Play That Goes Wrong (0.49%).

The top growing upcoming Broadway productions were Rocktopia (11.76%), Children Of A Lesser God (10.94%), Summer (8.59%), The Iceman Cometh (5.88%) and King Kong(4.57%).

Likes

The top growing shows this week on Facebook were The Phantom of the Opera (+5,947), Escape to Margaritaville (+2,072), Hamilton (+1,900), Cursed Child (+1,581) and Frozen (+1,427).

The shows with the least growth were Book of Mormon (-383), Kinky Boots (-70), Chicago (+7), John Lithgow: Stories By Heart (+14) and Farinelli and the King (+19).

Talking About

The Broadway shows which had the most growth being talked about on Facebook were Hamilton (+43,109), Escape to Margaritaville (+22,617), Cursed Child (+4,420), Children Of A Lesser God (+3,778) and My Fair Lady (+2,629).

The Broadway shows which are down most being talked about on Facebook were The Phantom of the Opera (-89,515), The Lion King (-12,902), Wicked (-10,120), King Kong(-3,429) and Summer (-3,121).

Check Ins Growth

The Broadway shows up in check ins for last week were Escape to Margaritaville (+1,178), Hamilton (+1,155), Cursed Child (+1,102), Kinky Boots (+1,039) and The Lion King(+909).

The top growing shows this week on Twitter were Hamilton (+3,016), Dear Evan Hansen (+1,293), Cursed Child (+1,017), Frozen (+303) and Spongebob (+285).

The shows with the least growth were Book of Mormon (-9), Farinelli and the King (+4), Bronx Tale (+8), King Kong (+11) and Play That Goes Wrong (+15).

The top growing shows this week on Instagram were Hamilton (+4,081), Dear Evan Hansen (+3,294), Cursed Child (+2,952), Mean Girls (+2,360) and Frozen (+1,768).

The shows with the least growth were King Kong (+1), The Iceman Cometh (+5), Farinelli and the King (+8), Play That Goes Wrong (+17) and Kinky Boots (+23).