INDUSTRY: Social Insight Report - March 11th - AIN'T TOO PROUD and NETWORK Top Growth!

With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.

Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.

Total Growth
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.

The top growing current Broadway musicals were Ain't Too Proud(12.59%), Be More Chill (2.11%), The Prom (1.45%), The Cher Show(1.18%) and My Fair Lady (1.01%).

The top growing current Broadway plays were Network (2.94%), The Ferryman (2.16%), To Kill A Mockingbird (1.47%), Cursed Child(0.04%) and .

The top growing upcoming Broadway productions were Oklahoma!(8.26%), Hadestown (3.62%), BeetleJuice (2.83%), Tootsie The Musical(2.49%) and Moulin Rouge (0.31%).

Likes

The top growing shows this week on Facebook were Come From Away(+704), BeetleJuice (+667), Hamilton (+629), Ain't Too Proud (+415) and Aladdin (+348).

The shows with the least growth were The Lion King (-916), Book of Mormon (-91), The Phantom of the Opera (-85), Wicked (-65) and Kinky Boots (6).

Talking About

The Broadway shows which had the most growth being talked about on Facebook were To Kill A Mockingbird (+10,042), Hadestown (+2,709), Come From Away (+2,380), Cursed Child (+2,208) and Anastasia(+2,076).

The Broadway shows which are down most being talked about on Facebook were The Lion King (-152,556), Hamilton (-7,372), Aladdin (-1,711), The Phantom of the Opera (-1,190) and Frozen (-1,152).

Check Ins Growth

The Broadway shows up in check ins for last week were Frozen (+909), Kinky Boots (+890), Cursed Child (+875), King Kong (+819) and Pretty Woman (+806).

The top growing shows this week on Twitter were Hamilton (+2,065), Be More Chill (+736), Dear Evan Hansen (+386), Mean Girls (+166) and Waitress (+140).

The shows with the least growth were Book of Mormon (-96), Aladdin(-7), Beautiful (7), The Ferryman (7) and Chicago (8).

The top growing shows this week on Instagram were Be More Chill(+2,552), Hamilton (+2,321), Dear Evan Hansen (+1,948), Wicked(+1,333) and Waitress (+1,172).

The shows with the least growth were Beautiful (22), The Band's Visit(59), The Ferryman (76), Tootsie The Musical (77) and 2nd Stage (92).

In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.

Top Musical - Ain't Too Proud

Top Play - Network