INDUSTRY: Social Insight Report - February 11th

With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions..

Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.

Total Growth
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.

The top growing current Broadway musicals were The Prom (2.24%), The Band's Visit (1.61%), King Kong (1.11%), The Cher Show (1.07%) and Pretty Woman (0.96%).

The top growing current Broadway plays were To Kill A Mockingbird (5.75%), The Ferryman (3.81%), Network (1.51%), Cursed Child (0.12%) and .

The top growing upcoming Broadway productions were Oklahoma! (15.61%), Ain't Too Proud (6.40%), Tootsie The Musical (4.46%), BeetleJuice(3.53%) and Hadestown (2.69%).

Likes

The top growing shows this week on Facebook were Hamilton (+1,061), The Lion King (+786), Cursed Child (+676), Come From Away (+675) and Dear Evan Hansen (+663).

The shows with the least growth were Book of Mormon (-350), The Phantom of the Opera (-222), Wicked (-197), Kinky Boots (-56) and Chicago (-32).

Talking About

The Broadway shows which had the most growth being talked about on Facebook were To Kill A Mockingbird (+24,391), Anastasia (+10,860), Moulin Rouge (+9,827), Aladdin (+8,221) and The Lion King (+3,948).

The Broadway shows which are down most being talked about on Facebook were Hamilton (-9,338), Dear Evan Hansen (-2,881), Beautiful (-2,777), The Cher Show (-2,089) and Be More Chill (-994).

Check Ins Growth

The Broadway shows up in check ins for last week were Frozen (+1,341), King Kong (+1,268), Wicked (+987), Cursed Child (+971) and Waitress(+968).

The top growing shows this week on Twitter were Hamilton (+1,161), Dear Evan Hansen (+586), Waitress (+418), Be More Chill (+356) and Frozen(+326).

The shows with the least growth were Book of Mormon (-225), The Lion King (-43), Roundabout Theatre Company (-16), Cursed Child (-14) and 2nd Stage (-7).

The top growing shows this week on Instagram were Hamilton (+3,810), Dear Evan Hansen (+2,361), Be More Chill (+1,976), Waitress (+1,878) and Anastasia (+1,805).

The shows with the least growth were Book of Mormon (-9,632), Beautiful (36), Network (43), My Fair Lady (72) and Tootsie The Musical (76).

In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.

Top Musical - THE PROM

Top Play - TO KILL A MOCKINGBIRD