INDUSTRY: Social Insight Report - April 8th - OKLAHOMA Tops Growth Following Opening Night!

With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.

Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.

Total Growth
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.

The top growing current Broadway musicals were Oklahoma! (33.30%), Tootsie The Musical (7.87%), Hadestown (6.74%), Ain't Too Proud (5.79%) and BeetleJuice (4.71%).

The top growing current Broadway plays were King Lear (29.91%), Hillary and Clinton (24.25%), What The Constitution Means to Me (17.45%), Gary: A Sequel to Titus Andronicus (6.86%) and Burn This (6.80%).

The top growing upcoming Broadway productions were Frankie and Johnny (12.08%), Tina: The Tina Turner Musical (7.09%), The Music Man (1.65%), Jagged Little Pill (0.52%) and Moulin Rouge(0.34%).

Likes

The top growing shows this week on Facebook were Aladdin (+1,348), Come From Away (+933), Dear Evan Hansen (+925), Hamilton (+563) and BeetleJuice (+328).

The shows with the least growth were The Lion King (-1,408), The Phantom of the Opera (-197), Book of Mormon (-176), Wicked (-67) and Cursed Child (-28).

Talking About

The Broadway shows which had the most growth being talked about on Facebook were Aladdin (+26,160), Come From Away (+4,538), Hamilton (+2,707), Ain't Too Proud (+2,578) and The Band's Visit(+2,196).

The Broadway shows which are down most being talked about on Facebook were To Kill A Mockingbird (-12,450), BeetleJuice (-4,045), Dear Evan Hansen (-2,560), The Music Man (-1,868) and Book of Mormon (-1,127).

Check Ins Growth

The Broadway shows up in check ins for last week were Kinky Boots (+1,210), BeetleJuice (+998), Cursed Child (+875), Frozen (+853) and Waitress (+820).

The top growing shows this week on Twitter were Hamilton (+1,670), Dear Evan Hansen (+869), Be More Chill (+404), Hadestown (+294) and BeetleJuice (+254).

The shows with the least growth were Book of Mormon (-92), 2nd Stage (-2), Beautiful (2), Jagged Little Pill (3) and Tina: The Tina Turner Musical (5).

The top growing shows this week on Instagram were Hadestown (+2,120), Dear Evan Hansen (+1,997), Hamilton (+1,712), Be More Chill (+1,607) and Waitress (+1,430).

The shows with the least growth were Book of Mormon (-570), Frankie and Johnny (15), Tina: The Tina Turner Musical (23), Gary: A Sequel to Titus Andronicus (28) and The Ferryman (38).

In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.

Top Musical - Oklahoma

Top Play - King Lear