INDUSTRY: Social Insight Report - April 3rd - My Fair Lady and Three Tall Women Top Growth

Top With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.

Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.

Total Growth
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.

The top growing current Broadway musicals were My Fair Lady (11.98%), Summer (10.83%), Carousel (4.67%), Escape to Margaritaville (3.01%) and Rocktopia (2.98%).

The top growing current Broadway plays were Three Tall Women (27.96%), Angels in America (17.12%), Children Of A Lesser God (11.29%), The Iceman Cometh(7.64%) and Cursed Child (3.03%).

Likes

The top growing shows this week on Facebook were Cursed Child (+17,137), Frozen (+1,667), The Lion King (+1,474), Hamilton (+1,118) and Summer (+735).

The shows with the least growth were Book of Mormon (-191), Chicago (-24), and Wicked (-5).

Talking About

The Broadway shows which had the most growth being talked about on Facebook were Cursed Child (+14,527), The Lion King (+12,982), Waitress (+8,589), School of Rock (+4,984) and Summer (+2,444).

The Broadway shows which are down most being talked about on Facebook were Frozen (-438,615), Wicked (-12,546), Hamilton (-10,810), Aladdin (-8,563) and Anastasia (-8,093).

Check Ins Growth

The Broadway shows up in check ins for last week were Cursed Child (+1,040), Kinky Boots (+960), Hamilton (+930), Escape to Margaritaville (+878) and Hello, Dolly! (+861).

The top growing shows this week on Twitter were Hamilton (+3,405), Dear Evan Hansen (+1,435), Cursed Child (+353), Angels in America (+334) and Wicked(+321).

The shows with the least growth were Book of Mormon (-87), Farinelli and the King (-2), Beautiful (+15) and King Kong (+16).

The top growing shows this week on Instagram were Hamilton (+5,199), Dear Evan Hansen (+4,169), Cursed Child (+2,649), Frozen (+2,466) and Wicked (+1,876).

The shows with the least growth were John Lithgow: Stories By Heart (-38,158), Kinky Boots (-108), and King Kong (+20).

In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.

Top Musical - My Fair Lady

Top Play - Three Tall Women