INDUSTRY: Social Insight Report - April 30th - Carousel And The Iceman Cometh Top Growth!

With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.

Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.

Total Growth
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.

The top growing current Broadway musicals were Carousel (165.55%), The Band's Visit (11.08%), Summer (10.51%), Mean Girls (3.60%) and My Fair Lady (3.41%).

The top growing current Broadway plays were The Iceman Cometh (22.64%), Three Tall Women (7.30%), Cursed Child (6.81%), Children Of A Lesser God (4.27%) and Angels in America(2.44%).

Likes

The top growing shows this week on Facebook were Cursed Child (+55,726), Mean Girls (+1,968), Aladdin (+1,484), Hamilton (+1,229) and Summer (+858).

The shows with the least growth were The Lion King (-772), Book of Mormon (-635), Wicked (-306), Kinky Boots (-31) and Travesties (-20).

Talking About

The Broadway shows which had the most growth being talked about on Facebook were Mean Girls (+18,958), The Phantom of the Opera (+12,643), Hamilton (+12,123), Summer (+5,136) and Once On this Island (+1,862).

The Broadway shows which are down most being talked about on Facebook were Cursed Child (-24,831), The Lion King (-5,796), Anastasia (-4,866), Waitress (-4,314) and My Fair Lady(-2,701).

Check Ins Growth

The Broadway shows up in check ins for last week were Summer (+1,461), Mean Girls (+1,156), Cursed Child (+1,084), Hamilton (+996) and Kinky Boots (+895).

The top growing shows this week on Twitter were Hamilton (+2,956), The Band's Visit (+1,481), Cursed Child (+1,076), Dear Evan Hansen (+891) and Mean Girls (+409).

The shows with the least growth were Book of Mormon (-136), School of Rock (+6), Rocktopia (+7) and Play That Goes Wrong (+12).

The top growing shows this week on Instagram were Carousel (+9,174), Cursed Child (+2,992), Hamilton (+2,913), Dear Evan Hansen (+2,750) and Mean Girls (+2,455).

The shows with the least growth were Play That Goes Wrong (11), Kinky Boots (+29), Three Tall Women (+32) and Rocktopia (+43).

In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.

Top Musical - Carousel

Top Play - The Iceman Cometh