INDUSTRY: Social Insight Report - April 1st - AIN'T TOO PROUD & HILLARY AND CLINTON Top Growth!

With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.

Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.

Total Growth
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.

The top growing current Broadway musicals were Ain't Too Proud (11.25%), The Prom (1.54%), Be More Chill (1.46%), The Cher Show (1.29%) and My Fair Lady (1.12%).

The top growing current Broadway plays were What The Constitution Means to Me (24.47%), King Lear (10.75%), Hillary and Clinton (10.04%), Gary: A Sequel to Titus Andronicus (8.23%) and Burn This(5.52%).

The top growing upcoming Broadway productions were The Music Man (73.12%), Frankie and Johnny (12.83%), Oklahoma! (12.21%), Tootsie The Musical (11.42%) and Tina: The Tina Turner Musical(8.72%).

Likes

The top growing shows this week on Facebook were Frozen (+1,163), BeetleJuice (+1,082), Aladdin (+921), Cursed Child (+793) and Ain't Too Proud (+703).

The shows with the least growth were Book of Mormon (-130), Wicked (-95), The Phantom of the Opera (-93), Chicago (0) and Beautiful (13).

Talking About

The Broadway shows which had the most growth being talked about on Facebook were To Kill A Mockingbird (+13,236), The Lion King (+3,004), BeetleJuice (+2,457), Tina: The Tina Turner Musical (+2,060) and The Music Man (+1,816).

The Broadway shows which are down most being talked about on Facebook were Ain't Too Proud (-8,817), Hamilton (-4,049), Hadestown (-3,810), Aladdin (-3,234) and Anastasia (-2,700).

Check Ins Growth

The Broadway shows up in check ins for last week were Kinky Boots (+1,065), Frozen (+948), Cursed Child (+846), King Kong (+824) and Anastasia (+790).

The top growing shows this week on Twitter were The Music Man (+946), Hamilton (+716), Dear Evan Hansen (+504), Be More Chill (+426) and Hadestown (+338).

The shows with the least growth were Book of Mormon (-162), Chicago (-3), Tina: The Tina Turner Musical (4), Frankie and Johnny (5) and The Ferryman (7).

The top growing shows this week on Instagram were The Music Man (+4,955), Dear Evan Hansen (+2,637), Anastasia (+1,947), Be More Chill (+1,933) and Hadestown (+1,674).

The shows with the least growth were Hillary and Clinton (17), Tina: The Tina Turner Musical (24), Beautiful (38), Frankie and Johnny (46) and The Band's Visit (48).

In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.

Top Musical - Ain't Too Proud

Top Play - What The Constitution Means to Me