INDUSTRY: Social Insight Report - April 15th - OKLAHOMA and HILLARY AND CLINTON Top Growth!

With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.

Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.

Total Growth
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.

The top growing current Broadway musicals were Oklahoma! (16.10%), Hadestown (8.86%), Tootsie The Musical (5.39%), Ain't Too Proud (4.06%) and BeetleJuice (3.53%).

The top growing current Broadway plays were Hillary and Clinton (10.97%), Burn This (9.37%), King Lear (7.95%), What The Constitution Means to Me (6.89%) and Gary: A Sequel to Titus Andronicus (4.51%).

The top growing upcoming Broadway productions were Tina: The Tina Turner Musical (13.82%), Frankie and Johnny (6.17%), Moulin Rouge (2.60%), The Music Man (1.25%) and Jagged Little Pill(0.41%).

Likes

The top growing shows this week on Facebook were The Lion King (+1,329), Moulin Rouge (+1,323), Dear Evan Hansen (+1,188), Come From Away (+823) and Hamilton (+593).

The shows with the least growth were The Phantom of the Opera (-265), Book of Mormon (-202), Wicked (-12), Chicago (-3) and 2nd Stage (+8).

Talking About

The Broadway shows which had the most growth being talked about on Facebook were The Music Man (+-70), 2nd Stage (+-98), Jagged Little Pill (+-175), King Lear (+-181) and Manhattan Theatre Club (+-280).

The Broadway shows which are down most being talked about on Facebook were Aladdin (-28,664), To Kill A Mockingbird (-9,488), Hamilton (-9,091), The Lion King (-8,682) and Come From Away(-8,555).

Check Ins Growth

The Broadway shows up in check ins for last week were Cursed Child (+878), BeetleJuice (+810), Wicked (+804), Frozen (+778) and Mean Girls (+724).

The top growing shows this week on Twitter were Hamilton (+1,638), Dear Evan Hansen (+1,317), Hadestown (+391), Be More Chill (+341) and The Lion King (+264).

The shows with the least growth were Book of Mormon (-107), The Ferryman (+7), Chicago (+9), King Lear (+10) and Network (+11).

The top growing shows this week on Instagram were Hadestown (+3,048), Dear Evan Hansen (+2,152), Hamilton (+1,837), The Lion King (+1,816) and Waitress (+1,632).

The shows with the least growth were Beautiful (-27), 2nd Stage (+8), Frankie and Johnny (+14), Jagged Little Pill (+21) and The Ferryman (+27).

In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.

Top Musical - OKLAHOMA

Top Play - HILLARY AND CLINTON