INDUSTRY INSIGHT: Weekly Grosses Analysis - 4/1; MOCKINGBIRD Sets a New Record

Welcome to this week's edition of BroadwayWorld's exclusive WEEKLY GROSSES ANALYSIS - read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, for the week ending 3/31/2019.

Scott Rudin announced today that the new Broadway production of TO KILL A MOCKINGBIRD, Aaron Sorkin's new play, directed by Bartlett Sher, and based on Harper Lee's classic novel, has once again shattered its own box office record at the Shubert Theatre, and the record for the highest weekly gross for an American play on Broadway. The record-breaking gross of $1,718,214.84 (week ending 3/31) is also the highest-ever weekly gross of any play in the history of The Shubert Organization. This is the second time the production has broken its own one-week box office record.

Since performances began on Thursday, November 1, 2018, To Kill a Mockingbird has not played to an empty seat, with capacity at 100% or greater for every performance in the 1,460-seat theater. The advance currently stands at more than $22 million, with total sales at $52 million.

This week, 37 shows played on Broadway, with 313,513 tickets sold and a total gross of $36,822,965. The average ticket price was $117.45.

This was up the number of shows as last week and up 2 vs. the same week last year. Compared to last week, attendance was up 4.97%. Versus last year, attendance was down -1.91%. On the sales front, overall grosses were up 7.66% vs. last week and down -12.36% vs. this week last year. This week's average ticket price of $117.45 is up $2.93 compared to last week and down $-14.01 compared to last year.

Top 5 by This Week Gross

HAMILTON	$3,237,554
THE LION KING	$2,158,754
WICKED	$1,925,972
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO	$1,825,772
TO KILL A MOCKINGBIRD	$1,718,215

Bottom 5 by This Week Gross
WHAT THE CONSTITUTION MEANS TO ME ($276,611), GARY: A SEQUEL TO TITUS ANDRONICUS ($433,909), HILLARY AND CLINTON ($434,350), KING LEAR ($507,528), OKLAHOMA! ($537,287)


Top 5 by This Week Gross vs. Last Week Gross

HADESTOWN	$499,515
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO	$460,159
HAMILTON	$288,149
AIN'T TOO PROUD	$227,829
TO KILL A MOCKINGBIRD	$210,530

Bottom 5 by This Week Gross vs. Last Week Gross
WHAT THE CONSTITUTION MEANS TO ME ($-110,942), CHICAGO ($-62,860), BEAUTIFUL ($-54,490), KING LEAR ($-34,234), THE BOOK OF MORMON ($-26,823)


Top 5 by Average Ticket Price

HAMILTON	$301.00
DEAR EVAN HANSEN	$172.61
THE LION KING	$159.11
TO KILL A MOCKINGBIRD	$147.57
NETWORK	$146.91

Bottom 5 by Average Ticket Price
WHAT THE CONSTITUTION MEANS TO ME ($68.86), HILLARY AND CLINTON ($73.33), GARY: A SEQUEL TO TITUS ANDRONICUS ($73.48), KING KONG ($74.85), KING LEAR ($76.92)


Top 5 by Gross % of Potential

TO KILL A MOCKINGBIRD	123.96%
NETWORK	109.56%
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO	108.88%
WICKED	108.21%
HAMILTON	106.83%

Bottom 5 by Gross % of Potential
WHAT THE CONSTITUTION MEANS TO ME (46.62%), GARY: A SEQUEL TO TITUS ANDRONICUS (49.3%), KING KONG (50.42%), THE PROM (52.6%), HILLARY AND CLINTON (53.12%)


Top 5 by % of Seats Sold of Total Seats

THE BOOK OF MORMON	102.9%
COME FROM AWAY	102%
HAMILTON	101.8%
DEAR EVAN HANSEN	101.5%
OKLAHOMA!	101.4%

Bottom 5 % of Seats Sold of Total Seats
THE FERRYMAN (74.1%), KING KONG (75.7%), BEAUTIFUL (77.6%), THE CHER SHOW (78%), PRETTY WOMAN: THE MUSICAL (81.3%)


Top 5 by Seats Sold This Week vs. Last Week

HADESTOWN	5356
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO	3244
OKLAHOMA!	783
BURN THIS	766
GARY: A SEQUEL TO TITUS ANDRONICUS	760

Bottom 5 by Seats Sold This Week vs. Last Week
BEAUTIFUL (-784), WHAT THE CONSTITUTION MEANS TO ME (-567), CHICAGO (-555), THE CHER SHOW (-437), KING KONG (-278)

That's all for this week... Note: All data presented for informational purposes only. BroadwayWorld.com makes no guarantees as to the accuracy of the data, or the matter in which it's presented. Source: The Broadway League..