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INDUSTRY INSIGHT: Weekly Grosses Analysis - 3/12

By: Mar. 12, 2012
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Welcome to this week's edition of our new WEEKLY GROSSES ANALYSIS, part of our new Industry Insights section that will feature insider industry information, commentary and insights!

THE BOOK OF MORMON, winner of nine Tony Awards including Best Musical, has broken the house record of Broadway's Eugene O'Neill Theatre for the 30th time, with its first $1.5 million week The show earned $1,500,713.00 for the week ending Sunday, March 11, in the 1,068-seat O'Neill, one of Broadway's smallest theatres.

Read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, 3/11/2012.

That's all for this week... Other statistics that you'd like to see? Let us know!


Top 5 by This Week Gross
WICKED $1,662,595
THE LION KING $1,520,084
THE BOOK OF MORMON $1,500,713
SPIDER-MAN TURN OFF THE DARK $1,300,006
JERSEY BOYS $938,081
Bottom 5 by This Week Gross
WIT ($232,422), GODSPELL ($289,607), VENUS IN FUR ($344,313), SEMINAR ($388,397), OTHER DESERT CITIES ($399,332)

Top 5 by This Week Gross vs. Last Week Gross
JESUS CHRIST SUPERSTAR $243,600
HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING $173,752
WICKED $161,584
THE PHANTOM OF THE OPERA $146,301
THE LION KING $123,646
Bottom 5 by This Week Gross vs. Last Week Gross
MAMMA MIA! ($-56,843), DEATH OF A SALESMAN ($-40,818), OTHER DESERT CITIES ($-7,634), WIT ($5,062), THE BOOK OF MORMON ($6,959)

Top 5 by Average Ticket Price
THE BOOK OF MORMON $171.47
THE LION KING $120.43
WICKED $116.71
WAR HORSE $107.36
JERSEY BOYS $101.95
Bottom 5 by Average Ticket Price
WIT ($52.42), JESUS CHRIST SUPERSTAR ($60.03), MEMPHIS ($67.24), ONCE ($67.38), GODSPELL ($67.70)

Top 5 by Gross % of Potential
THE BOOK OF MORMON 120.59%
WICKED 98.9%
THE LION KING 89.93%
JERSEY BOYS 79.45%
WAR HORSE 78.89%
Bottom 5 by Gross % of Potential
PRISCILLA QUEEN OF THE DESERT (35.61%), SISTER ACT (36.25%), GODSPELL (37.89%), WIT (42.94%), MAMMA MIA! (45.82%)

Top 5 % of Seats Sold of Total Seats
THE BOOK OF MORMON 102.6%
DEATH OF A SALESMAN 99.8%
WICKED 98.4%
ANYTHING GOES 96.9%
ROCK OF AGES 96.0%
Bottom 5 % of Seats Sold of Total Seats

PRISCILLA QUEEN OF THE DESERT (52.8%), SISTER ACT (54.2%), MAMMA MIA! (64.6%), MARY POPPINS (66.1%), PORGY AND BESS (68.5%)


Top 5 by Seats Sold This Week vs. Last Week
JESUS CHRIST SUPERSTAR 5173
THE PHANTOM OF THE OPERA 1789
MEMPHIS 1297
HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING 1156
CHICAGO 1128
Bottom 5 by Seats Sold This Week vs. Last Week
MAMMA MIA! (-997), MARY POPPINS (-604), SPIDER-MAN TURN OFF THE DARK (-389), THE LION KING (-383), OTHER DESERT CITIES (-67)








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