I HOPE THEY SERVE BEER IN HELL Being Adapted for Broadway

Momentum Media has just announced that it will be the Public Relations representation for Christopher Carter Sanderson's upcoming theatrical adaptation of Tucker Max's writing titled "I Hope They Serve Beer On Broadway," based on the books of irreverent author, Tucker Max, whose infamous novels revolve around his own shocking and hair-raising real life adventures.

"I Hope They Serve Beer On Broadway" has struck a cord with the "generation Y" consumer, thereby creating a vast new audience for the theater world. The upcoming production, currently in development, is slated to open in a limited engagement Off-Broadway workshop in Spring 2013 then be developed for Broadway, national touring and franchise.

Momentum Media, a powerhouse in entertainment PR, prides itself on its unique and revolutionary media influence. In addition to traditional and "out of the box" proactive PR outreach, innovative stunts and calculated events, each designed specifically to enhance a theatrical production, Momentum Media has the capability to work extensively with cutting edge social media marketing and branding concepts as well "out of this world" digital interactive media. The result is a thrilling theatrical media campaign that provokes the mighty roar of the digital and analog crowd.