Hester Street Fair to Run New Museum Café Opening on October 2

The New Museum is pleased to announce Hester Street Café, a new collaboration with the venerated Lower East Side community market, Hester Street Fair, known as a launching pad for small, independent businesses and artists. The partnership between the New Museum and Hester Street Fair evolved from an existing collaboration fostered by the Museum's IDEAS CITY Festival, a biennial event in downtown Manhattan exploring the future of cities.

"It is within the DNA of the New Museum to incubate new art and new ideas-this partnership with Hester Street Fair allows us to extend our reach further to support the small business community and the emergent talent within. It is paramount as an anchor to the downtown creative community that the Museum champions our city's innovators," said Karen Wong, Deputy Director and Director of External Affairs.

Like the New Museum, Hester Street Fair established itself in the storied neighborhood of the Lower East Side of Manhattan. It was founded in 2010 on the historic grounds of New York City's largest pushcart market at the turn of the century and was the brainchild of New York-based siblings SuChin Pak (former MTV News Correspondent) and her brother Suhyun Pak, with Ron Castellano and Adam Zeller. Like the Fair, the Café at the New Museum will be an ever-evolving mix of provisions anchored by Intelligentsia Coffee and baked goods from Café Grumpy. The goal for each of the items on the menu is to introduce visitors to small, specialized, and passionate food entrepreneurs.

The menu for the launch of Hester Street Café was created by East Village food connoisseurs Duck's Eateryand will include goods by: Juisi fresh-pressed juices, Melt ice cream sandwiches, P&H Soda, McNulty's Teas, Pain D'Avignon breads, Saxelby Cheesemongers, Heritage Meat Shop, and dessert by Baking Soda Shop. The vendors are organized by the Hester Street Fair team and will rotate throughout the year.