Pass go and collect $200! Hasbro, Inc. and The Araca Group, a leading Broadway producing company that also supplies commercial brand extension in all aspects of the entertainment industry, today announced a partnership to bring Hasbro properties to life on stage. Araca will be adapting the world's favorite family gaming brand, MONOPOLY, for Broadway. MONOPOLY THE MUSICAL, Hasbro's first-ever Broadway production, is currently finalizing its creative team and will announce further details shortly.
"MONOPOLY is one of the most iconic gaming brands of all time," said Simon Waters, General Manager & SVP Entertainment & Consumer Products, Hasbro. "Hasbro is dedicated to delivering new and exciting ways for consumers to interact with all of our brands, and this stage adaptation will do just that - offering fans a unique and immersive experience for people of all ages. We are excited to work with The Araca Group to bring MONOPOLY to life on Broadway and across the country."
Araca's producing history includes such Broadway hits as Urinetown, Frankie and Johnny in the Claire de Lune with Edie Falco and Stanley Tucci, A View from the Bridge with Liev Schrieber and Scarlett Johannsson and the Pulitzer Prize Winner Disgraced as well as co-producing such iconic productions asWicked, and the Tony Award winning Boeing, Boeing, A Raisin in the Sun, and Skylight. This license from Hasbro coincides with the recent launch of Araca Media & Entertainment, a new content division focused on adapting iconic brands and franchises into live events around the world.
"We are thrilled to work with Hasbro and extraordinarily talented creative minds to develop a stage adaptation of MONOPOLY" said Araca Group CEO Matthew Rego, "Araca has always been committed to bringing material to the stage that thrills audiences' imaginations, touches their hearts and ignites fits of laughter. Being given the opportunity to do so with iconic Hasbro brands such as MONOPOLY was almost too good to be true."
About Hasbro Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
About The Araca Group The Araca Group was founded in 1997 by partners Matthew Rego, Michael Rego and Hank Unger, and the company has since become a leading Broadway production and brand management company with over 250 dedicated employees and offices in New York, Los Angeles, Las Vegas, Chicago, London, and Sydney. Araca's producing ventures have garnered Tony, Pulitzer, Grammy, Drama Desk, Outer Critics, Drama League, Olivier and Obie Awards. Broadway producing credits include Wicked, Urinetown, Disgraced, The Wedding Singer, A View From The Bridge, Frankie and Johnny in the Clair de Lune, Lend Me a Tenor, Match, Rock of Ages, Rodgers and Hammerstein's Cinderella, 'Night Mother, Skylight, A Raisin in the Sun, and Boeing-Boeing. Araca's new Media & Entertainment division partners with marquee Media Companies and Consumer Brands to develop and manage branded entertainment portfolios of meticulously crafted adaptations, reboots, and brand integrations of some of the world's most iconic intellectual property, for film, television, digital and live stage.
Image courtesy of Hasbro
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