H&M launched its second Conscious Exclusive collection Thursday night with a four-city, celeb studded event. The New York bash featured Penn Badgley, Jessica Stroup in San Francisco, Victoria Justice in Los Angeles and Jessica Lowndes in Miami.
In L.A., DJ Kissette blasted pop tunes while many parents shopped the sustainable party clothes with their kids all there to catch a glimpse of "Victorious" star Justice. "I'm super excited about this collection because I recycle myself, and I'm eco-conscious," said the 20-year-old star, who was decked out in a strapless black dress with ivory ruffles. "What I love about H&M is that it's still very fashionable and trendy but affordable." Justice describes her own style as "eclectic and funky. I like to take risks. I walked my first red carpet at 12, so obviously it's changed a lot over the years."
Justice recently announced her 40-city tour with Big Time Rush now that her Nickalodeon show has wrapped. The tour opens June 21 in L.A. and Justice is recording her first solo album for Columbia Records, with a single forthcoming in the fall. "I've been writing songs since I was 16, and my album is definitely pop, definitely unique to my personality. It's also big on girl empowerment."