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HELP USA hosts benefit performance of BROOKLYN

By: Sep. 17, 2004
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HELP USA will host a benefit performance of Brooklyn The Musical with a post-show reception at Angus McIndoe on October 1st, 2004.

Brooklyn The Musical, HELP USA and Kenneth Cole Productions join together to create a unique relationship that extends from Fifth Avenue to Broadway.

HELP USA is pleased to announce a special benefit performance of the new Broadway musical, Brooklyn with a special post-show reception at Angus McIndoe on October 1st, 2004.

Proceeds from the benefit will go to the New York City-based nonprofit organization HELP USA.  Their mission is to help the homeless and others in need to become and remain self-reliant through the development of quality housing, job training and placement programs.  HELP USA is the nation's largest non-profit builder, developer, and operator of transitional housing with on-site human services for the homeless, serving more than 6,600 individuals every day.  Kenneth Cole continues to serve as a National Board Member of HELP USA since its inception in 1987.  Maria Cuomo Cole is a chairperson of HELP USA.

Brooklyn The Musical, Kenneth Cole Productions and HELP USA will continue an on-going relationship throughout the year in an attempt to find synergistic ways to support one another.

Brooklyn The Musical is a new Broadway production by Mark Schoenfeld and Barri McPherson with Direction by Jeff Calhoun & Music Supervision, Arrangements and Orchestrations by John McDaniel.  The cast features Kevin Anderson, Cleavant Derricks, Eden Espinosa, Ramona Keller and Karen Olivo.  The creator of Brooklyn The Musical, Mark Schoenfeld, was a homeless street performer when the seed for this original Broadway musical was planted.  Performances begin on Thursday, September 23rd, 2004 at the Plymouth Theatre (236 West 45th Street). 

"We are so thrilled at HELP USA to be associated with such a talented group of writers and performers.  This production is magical.  HELP USA's mission is to help homeless families achieve their dreams and regain their lives mirrors Mark Schoenfeld's own personal story and the themes in this wonderful new show. " says Maria Cuomo Cole.

"I was always a fan of Kenneth Cole's social activism from the first time I walked by his Columbus Avenue store and saw his campaign in the window" said Jeff Calhoun. 'We think to be aware is more important than what you wear!' We want our Broadway production to follow in Kenneth's 'shoes' and find the balance between a commercial venture and social responsibility. The fact that Kenneth and Maria Cuomo Cole have dedicated their lives to housing the homeless makes us proud to form a partnership at this time."

John McDaniel added "We are thrilled to have created a relationship with HELP USA and Kenneth Cole.  Given the subject matter of Brooklyn, it seems fitting and inspiring to partner with such fine advocates of rehabilitating our homeless."

For tickets or more information please call: Seton Fell at (212)400-7016 or send an email to sfell@helpusa.org.  Tickets range from: $130-$1,000.

Sponsors for the HELP USA Post Show Benefit Reception include Angus McIndoe, Gotham Magazine and Kenneth Cole Productions.

Affiliated links:
http://www.brooklynthemusical.com/  http://www.kencole.com/    http://www.helpusa.org/





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