'HEIGHTS' & Amor 93.1 FM Join Forces to 'Go Red Corazon' for AHA

Broadway's Tony Award-winning musical "In the Heights" and Spanish Broadcasting System's WPAT-FM 93.1 Amor join forces to support Go Red Corazon, the American Heart Association's movement to educate women about heart health in order to live stronger, longer lives. The program, called "Hearts in the Heights", will take place the final week in February -- American Heart Health Month.

"Heart disease is the leading cause of death among Latinas and not enough of us know that," says Association volunteer Maria Elena Pina-Fonti, who also serves as Chair, National Association of Hispanic Nurses (Queens Chapter). "'Hearts in the Heights' will get Latinas to take notice and, we hope, make lasting lifestyle changes for their hearts."

"In the Heights" performances between February 22-28, 2009 will support Go Red Corazon with bilingual health information, audience giveaways and a special announcement by Tony Award nominee, Olga Merediz, who plays "Abuela Claudia".

Meanwhile, Amor 93.1 FM, the number-one Spanish-language radio station for pop and romantic music, will interview "In the Heights" cast members on February 25 on the show "Amor Temprano en La Manana". From February 23 to 27, the station will give away five pairs of "In the Heights" tickets to listeners.

On Friday, February 27, Olga Merediz will join Darlene Rodriguez from WNBC's Today in New York and the Today show's Hoda Kotb for the 2009 Go Red for Women Luncheon at the Waldorf-Astoria, where two tickets to "In the Heights" will be auctioned as part of the fundraising event.

Go Red For Women and Go Red Corazon are the American Heart Association's solutions to save women's lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that is largely preventable. GoRedCorazon.org, a premiere source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit http://goredcorazon.org/ or call 1-888-MY-HEART (1-888-694-3278). The movement is nationally sponsored by Macy's and Merck & Co., Inc.

"In the Heights" is a quintessential New York musical about a vibrant and tight-knit community at the top of the island of Manhattan. The music pulses with the hopes and dreams of three generations as they struggle to forge an identity in a neighborhood on the brink of transition. The production received 13 Tony Award nominations in 2008 and won four, including Best Musical. "In the Heights" made Broadway's history as the first Latino-centric show written by a Latino to win the Best Musical Tony. The show won the 2009 Grammy(R)

Award for Best Musical Show Album. More at www.intheheightsthemusical.com.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic- controlled media and entertainment company in the United States. SBS owns and operates 20 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City. The company also owns and operates http://www.lamusica.com/ and Mega TV, a television operation serving the S. Florida market, and produces live concerts and events throughout the U.S. and Puerto Rico.

More at www.spanishbroadcasting.com.

REVOLUCION Hispanic Communications is a full-service brand-communications agency headquartered in New York City. Fully Hispanic-owned, this independent company enables brands to harness the awesome potential of the Hispanic marketplace and revolutionize their category dynamics. Founded in 2000, REVOLUCION has received 44 industry awards to date. It is one of the most awarded Hispanic ad agencies, and in 2007, Advertising Age ranked REVOLUCION among the Top 20 Independent Hispanic Agencies in the U.S. for the second consecutive year.

More at www.revolucionnyc.com.

Photo Credit: Pablo Pimienta