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Gilt Brings Kleinfeld's Sample Sale Online

By: Jan. 09, 2015
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Every year, the iconic bridal salon Kleinfeld, holds a sample sale that draws droves of brides-to-be hoping to find their dream dress at a dream price. This year, Gilt has teamed up with Kleinfeld to bring its semi-annual sale online for the first time ever!

All 150 dresses in the sale, including sample sizes and discontinued styles, will be available on Gilt.com starting Wednesday, January 14th. Each dress was photographed for the flash sale site by Kleinfeld. Gilt's senior editorial director, Tracey Lomrantz Lester, said, "We wanted to capture the spirit of their environment." Although the online sample sale won't be personalized or quite what fans see on the TLC show "Say Yes to the Dress", Kleinfeld bridal experts did write up notes about each gown.

Also, another first, Gilt is giving a preview of the Kleinfeld sale 24 hours prior to the event so brides will have time to look at the gowns from designers like Temperley London, Badgley Mischka, Isaac Mizrahi and Reem Acra. To top it all off there will be one Pnina Tornai gown - Kleineld's top-selling brand - on sale for only for $19.41 in Honor of the year the bridal retailer was founded.

"I've always been intrigued by e-commerce and sample sales on e-commerce," said Mara Urshel, co-owner of Kleinfeld. "When Gilt came up with this idea, we jumped on it. We have brides calling from outside the New York area who can't come here. This gives them an opportunity to have part of Kleinfeld in Wichita, Kansas."







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