Italian fashion designer Giambattista Valli has teamed up with denim favorite 7 For All Mankind to produce a co-branded capsule collection. The collection will be released in two installments with the first one in mid-February, followed up by the second in May.
The first capsule will feature high-waisted skinny jeans in the same animal prints Valli used in his couture collection as well as jeans in reds and pinks. The second delivery will include high-waisted and skinny jeans in various shades of blue, plus high-waisted flare jeans, a playsuit, a bomber and a peplum top. The collection will retail from $350 and $650.
Barry Miguel, president of 7 For All Mankind, told WWD, "It's an opportunity to offer a unique, fresh point of view to our customer. Mr. Valli resonates with an international audience. He's a leader right now in his segment if you think about the new world of designer and couture."
Miguel went on to say, "Our customer wants to be involved in the world of fashion, and this is something that will excite her. We really enjoyed working with Mr. Valli. He's incredibly talented; he has a fresh vision."
Valli used denim his debut collection of his second ready-to-wear line, Giamba. He told WWD that denim makes him think of "Lee Radziwill at the Hamptons, Mick Jagger and Jerry Hall, Studio 54 and Brooke Shields in her Calvins. It's all about glamour."
About Giambattista Valli:
Born and raised in Rome, Giambattista Valli holds a BA from Liceo as well a degree in Art. Influenced by his city, his Roman roots, the movies of Antonioni and inspired by the discovery of French fashion through the watercolors of Yves Saint Laurent and the drawings of Gruau, Giambattista decided to pursue his dream by enrolling in fashion school, the Istituto Europeo del Design of Rome, in 1986. In 1987 he began a foundation course in illustration at Central St. Martin's School of Arts in London.
About 7 for All Mankind:
In fall 2000, the landscape of premium denim was changed forever. Born in Los Angeles, California, 7 For All Mankind was the first company to bring premium denim to scale, putting L.A. on the map as the fashion authority of the west coast staple.
7 For All Mankind quickly earned an immediate following for its innovative use of fabrics, fit and finishes in denim. Twelve years later, the company still shows exponential growth, with extensions into sportswear, men, children, footwear, and accessories.
Often nicknamed as "Sevens," the brand has become not only a household name, but a favorite among Hollywood elite, fashion editors and stylists. Our jeans have graced the bodies of notable female celebrities that include Emma Stone, Kim Kardashian, Jennifer Lawrence, Kristen Stewart, Jessica Alba, and Kate Bosworth. Male celebrity fans include Ashton Kutcher, Ryan Reynolds and Penn Badgley.
The company continues to be a force in the industry it brought to life, with innovative collaborations and partnerships. In 2012, 7 For All Mankind pushed the envelope of denim advertising even further, with a digital spring campaign imagined and directed by actor James Franco.
Today, 7 For All Mankind is an international brand with over 100 retail locations in North America, Europe, Asia and the Middle East. In addition to our own brick and mortar stores and website, the brand is sold at luxury department stores and high end specialty boutiques around the world.
As 7 For All Mankind enters into its second decade of business, it remains the leader in premium denim, and continues to push industry standards to a new level by being a hybrid brand of fashion and innovation.
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