Frederick's Giving a Sneak Peek at Fall Fashion

Frederick's of Hollywood, a renowned and well recognized lingerie line is giving women a look at the fall collection in their sneak peak.

Women of all backgrounds, shapes, sizes, tastes, and styles have enjoyed Frederick's of Hollywood's lingerie, bras, panties, and active wear since its introduction in 1946. The intimate apparel trendsetter has long been providing women with quality lingerie that allows women to feel beautiful from the inside out. Frederick's of Hollywood was the first lingerie line to introduce the push-up bra, and since then has revolutionized the world of women's lingerie.

The fall collection will feature opulent lingerie in autumnal colors that is quintessentially sexy and elegant. The soft, feminine lingerie is made up of lots of lace that encourages women to embrace their sensual femininity. Garters, corsets, bras, and panties will all be available in this seasonal treat.

American women worshipped style icons in the Hollywood films of the 1940s and 1950s. When the starlets began coveting Frederick's of Hollywood's signature style, American women followed suit, and created the springboard for success that Frederick's has enjoyed since 1946.

Frederick's of Hollywood initially introduced black lingerie to the United States, and though the fall collection is a break from that tradition, it is a welcome one that brings new fashion opportunities to women around the United States. The rich colors and texture of the new fall fashion line will be a welcome addition to any woman's lingerie collection. Inspired by the fashion and history of Italy, the fall fashion collection will provide women with a new and exciting way to express their sensual sides.

Frederick's of Hollywood is excited to be launching this new line of lingerie and accessories in September. The sexy, flirty, and feminine line is sure to entice and excite women around the United States thanks to the legendary Frederick's of Hollywood style.

About Frederick's of Hollywood:

In 1946, Frederick Mellinger founded the first Frederick's of Hollywood store on Hollywood Boulevard. From the world's first pushup bra to everyday intimate apparel needs, Frederick's has upheld a true standard of excellence in the world of lingerie. From the first push up bra in 1946, to modern swimwear, active wear, corsets and shape wear, Frederick's of Hollywood's standard of excellence has been upheld for decades, and promises to continue upholding that standard in the coming years.