Francesca Eastwood is the New Face of Too Faced Cosmetics

Too Faced Cosmetics, the playful, feminine prestige cosmetics brand, announced Francesca Eastwood as the new face for their Fall 2013 Collection. Working directly with Too Faced co-founders Jerrod Blandino and Jeremy Johnson, Miss Eastwood brings her adventurous, free-spirited glamour to the brand though print advertising, merchandising materials (in-store, web) and personal appearances throughout the year.

"When looking for the perfect girl to represent our brand, I couldn't think of anyone more quintessentially Too Faced than Francesca Eastwood ," says Jerrod Blandino , co-founder and Creative Director. "Her iconic beauty, love of makeup and amazing individual style are so in line with the Too Faced brand DNA. She's bold, takes chances, and isn't afraid to be herself. That's everything we celebrate in women at Too Faced."

Opinionated and artistic, the 19-year-old California native was recently named Miss Golden Globe 2013 by the Hollywood Foreign Press Association. She struck a chord with the brand in recent press publicizing "Mrs. Eastwood & Company," the E! reality television series that she shares with her family. Daughter of Clint Eastwood and actress Frances Fisher , the rebellious blonde beauty personifies the makeup brand perfectly with her charm, glamour and outgoing personality.

"Too Faced has always been one of my favorites because the brand makes putting on makeup even more fun!" Francesca Eastwood exclaims. "I love to play with all the colors they offer and I'm always finding new favorites to wear. I'm thrilled to now be working with them as the face of their fall campaign!"

Miss Eastwood can be seen as the face of the Too Faced Cosmetics Fall 2013 Collection launching July 2013. For more information, please visit www.toofaced.com.

ABOUT TOO FACED:

Too Faced Cosmetics is a brand that invites and encourages women to be the best version of themselves that they can possibly be. Since its inception in 1998, Too Faced Cosmetics has earned a reputation for its commitment to empowering real women with the luxury of having the best quality cosmetics offered with a stylish and playful flair that brings a sense of positivity to the world. The brand allows everyday girls to achieve artistry looks with its educational, de-mystifying approach while still dominating fashion magazines, movies and television shows alike. With a growing roster of both wearable and trendsetting shades, high tech innovations like the best-selling Better than False Lashes and on-trend, beneficial skincare cosmetics such as the acclaimed Beauty Balm, Too Faced resonates as an elegant, playful and sophisticated cosmetics brand. www.toofaced.com