Firstline Partners with I’m Ready Productions To Bring Plays To The Stage

Firstline Incorporated, a manufacturer of high-quality fashion and maintenance styling tools designed for ethnic consumers, is partnering with I'm Ready Productions, Inc. to bring soul-stirring plays to the national stage this spring and fall.

Firstline is excited to partner with I'm Ready Productions as they prepare to launch the simultaneous stage tours of Cheaper to Keep Her, starring Vivica A. Fox and Brian McKnight, and Marriage Material, starring Allen Payne, Tank and Jill Marie Jones. The shows kick off on February 18 in Ft. Pierce and Miami, Florida, and will travel to numerous states (e.g., New York, Georgia, Maryland) in the coming months.

"To further our mission to enhance the image and appearance of ethnic consumers, Firstline will focus on its Evolve® line of products in promotional materials that support I'm Ready Productions' positive portrayals of urban characters this spring and fall," says Robert A. Bowser, Firstline's president and CEO. "Evolve® is comprised of the newest items we are offering our fashion-oriented consumers to increase their styling options."

Evolve includes the Deep line, high-quality 100% pure natural boar brushes; Evolve Silky Scarves/Knot, a fashionable alternative to everyday hair styling available in fashion forward prints, including wildlife, geometric, metallic, and polka dots; Evolve NuDo Hair Extensions, clip-on hair attachments that Firstline will launch soon for women who want the flexibility of changing their look without damaging their hair; and Evolve Satin Pillowcases. Trendy and functional, Firstline's Evolve® line of products were designed to care for African-American hair and can be worn as eye-popping fashion staples, available for retail at Wal-Mart, Walgreens, CVS, Target Stores and Sally Beauty Supply.

Joni Odum, Firstline's marketing director, says, "At Firstline, we are constantly looking for new and exciting ways to reach our consumers and keep them abreast of our product lines. Our partnership with I'm Ready Productions is one more way we are maintaining an ongoing dialogue with progressive, fashionable, and on-the-go minority consumers, especially our loyal Evolve® customers."

Firstline Incorporated is one of the few minority-owned companies that specializes in manufacturing affordably priced, high-quality hair accessory products. For more information, visit www.firstlinebrands.com.

I'm Ready Productions is a minority-owned Production Company known for turning bestselling African-American novels into plays that feature Hollywood's hottest stars, with more than two million viewers in attendance in over 50 cities. For more information and tour dates, visit www.imreadyproductions.com.