Fatboy® Celebrating 10 Years

Fatboy® has become a lifestyle icon all over the world since its conception in 2002 and they are proud to announce its 10 year anniversary. The hallmark of the Fatboy® brand is anchored in iconic European design, mixed with a creative twist that extends to all of its collections. In honor of the 10 year celebration, Fatboy® is expanding some of their highly acclaimed collections with six distinctive and exciting new colors for their Fatboy® original, Fatboy® junior, Fatboy® point and Fatboy® doggielounge product offerings.

The core of the Fatboy® philosophy is to design captivating product that evokes an authentic positive change in people’s minds through their experience with the product. With this simple concept, Fatboy® created the perfect super-sized lounge chair with the oversized red Fatboy label. This multifunctional bean bag, Fatboy® original, made of the highest quality materials and that conforms perfectly to your body for an incomparable relaxation, was instantly embraced by the general public. Ten years later, more than one million copies of this quality and fashionable bean bag chair have been sold worldwide and it has become a true lifestyle icon.

“As a brand that is recognized all over the world for delivering an unmatched lounging experience, we are at the forefront of our industry,” stated Paula Masters, President and Managing Director of Fatboy USA. “Fatboy is excited about its landmark role in the world of furniture and design and eagerly anticipates introducing new and exciting collections to our fan base later this year” continued Ms. Masters.

While elevating the bean bag chair from a basic concept to a multifunctional lounge chair, Fatboy has taken its ideas even further by bringing the Fatboy® way of life into a creative wide range of lifestyle products. These new designs and collections have quickly evolved the Fatboy® brand from a one-product company, to a flourishing lifestyle brand with a product portfolio including indoor and outdoor décor, accessories, lighting and even handbags.

The fresh new colors including Ice Blue, Yellow, Grass Green, Petrol and Bright Pink are available now at shop.fatboyusa.com. In addition to these bright and beautiful extensions, Fatboy® celebrated in Paris at the Maison & Objet by previewing fabulous new designs and exciting surprises to design professionals from all around the world that will be available later this year.

About Fatboy® 
Fatboy® is an imaginative lifestyle brand that excels in thinking outside the box. Fatboy® has been challenging the concepts of lifestyle product since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy® brings energizing comfort and smiles to people in over sixty countries worldwide with a growing line of lifestyle products. Wrap yourself in the Fatboy® brand experience and share the legacy by visiting fatboyusa.com and facebook.com/FatboyUSA.