News on your favorite shows, specials & more!

Estevia Parfum Debuts New Oud Line

By: Jul. 07, 2015
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

Reaching back to ancient times, the Middle East has been the source of sweet scents; Kings and Queens from far away lands would travel far and wide to experience the musks and floral scents that were made famous in the Middle East. Estevia Parfum, purveyors of fine fragrances, traveled from the souqs of Dubai to North America with a purpose. The company's mission was to bring affordable luxury into the hands of customers who desired quality, durable fragrances without an overwhelming price tag. This fall, the same company that brought their unique line of signature scents has developed a line of fragrances reminiscent of their Middle Eastern roots; rich and full with life.

These perfumes of Arabia bring to light the vibrant, colorful Eastern culture but with the sophistication the Western customer desires. Estevia Parfum's scents are designed in simultaneously minimalistic and bold packaging, with velvety soft-to-the-touch bottles in monochromatic black with accents of gold and rose gold. The packaging pays homage to its Arabesque heritage, emulating the Middle Eastern architecture, juxtaposed with traditional floral inspiration, creating a regal emblem fit for a King or Queen.

The brand's love for their Arabic culture extends to the rich musk with which the scents are carefully curated. "There is no better masterpiece to take inspiration from than the rich art and culture of the Arab World. Our passion for luxurious fragrances reflects in the design and fragrance blend," says Mushmoom Khan, the company's CEO, who was responsible for the brand's move to North America.

Oud Musk, the line's spicy counterpart, is a deep blend of spice and musk, with spicy top notes, and a base of Amber, Mahogany, White Musk, and Cambodian Agarwood (The traditional ingredient from which the line derives its name). For a sweeter nose, Oud Rose provides a lighter, and yet equally rich fragrance. Top notes of Rose compliment the scent's spicy and full base, of Patchouli, Black Currant, and Amber.

These scents will provide the perfect scent for a night on the town or a business meeting; a perfect combination of musk and sweetness, to compliment the chilled airs of Autumn.




Videos