EVITA's 'Don't Cry For Me Argentina' Tissues
By: Pat Cerasaro Dec. 16, 2013
With perhaps the wittiest and most memorable promotional tool thought up in the world of theatre publicity this year, the national tour of EVITA has introduced an image advertising faux tissue packets emblazoned with the show's iconic logo along with a reference to the Andrew Lloyd Webber & Tim Rice mega-musical's biggest song, "Don't Cry For Me Argentina".
The colorful tissue packs display the words, "Don't cry for me..." along with a listing of the show's official website and multiple iterations of the logo.
Unfortunately, these are merely a mock-up and the tissue packs themselves don't actually exist - yet!
Starring Josh Young and Caroline Bowman, the cast of EVITA also includes Sean MacLaughlin as Juan Peron, Desi Oakley as the alternate for Eva and Christopher Johnstone as Magaldi.
The 2013 national tour of EVITA is directed by Michael Grandage, based on his West End and Broadway revival productions, featuring choreography by Rob Ashford.
The official description of EVITA is as follows: "Eva Perón used her beauty and charisma to rise meteorically from the slums of Argentina to the presidential mansion as First Lady. She won international acclaim and adoration from her own people as a champion of the poor, while glamour, power and greed made her the world's first major political celebrity."
More information on the national tour of EVITA is available at the official site here.
View the EVITA "Don't Cry For Me" tissues below.
Photo Credit: Facebook
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