Dogeared Jewels & Gifts Adds Good Luck Charms to Forever Line

Dogeared Jewels & Gifts, an accessories brand known for its cool California aesthetic and innovative designs, announced that its soon to launch 2013 "Forever" line includes an expanded collection of all new good luck charms. The wholesale catalog, Dogeared Forever 2013, premiering at select winter trade shows, will feature an array of expanded and new collections with words, charms and delicate and sophisticated line extensions that showcase the inspirational stories Dogeared is known for.

Among the new offerings are the Sparkle with Wishes wishbone charm and a Sparkle with Luck shimmering four-leaf clover. The word "lucky" is also hand cast and presented on a bar-style necklace in the all-new Words to Live By collection. All styles come in both sterling silver and gold dipped versions.

Dogeared was founded on the understanding of the power of charms, wishes, and dreams, and the original wishbone charm was one of the company's first best sellers. In the 21 years since, the company has continued to add good luck symbols to their expanding line of custom charms as part of their mission to bring positive energy to customers.

The circle, perhaps the most ancient good luck symbol, is featured in Dogeared's top-selling Karma collection, and is the perfect representation of eternity, wholeness, and perfection. Other traditional lucky charms in Dogeared's line-up include bamboo, dragonflies, ladybugs, horseshoes, crescent moons, elephants, Buddha, feathers, the beckoning cat, dolphins, tortoises, and butterflies. These, along with the endless selection of other Dogeared charms, are available in multiple styles, including the year-old Create collection, which allows consumers to create their own empowering talismans.

"Lucky charms are really more about positive thinking than luck. They are a way for customers to focus on their wishes, their hopes, their dreams," commented Marcia Maizel-Clarke, Dogeared founder and designer. "At Dogeared, we're big believers in being proactive and creating your own luck – and new lucky charms offer new ways for our customers to find their inspiration!"

Dogeared Jewels & Gifts offers hundreds of gifts for every occasion. All are designed by Dogeared and handcrafted in their Los Angeles studio.

"Handcrafted and 'Made in the USA' has been the heart and soul of who we are and what we do for over 20 years. By carefully handcrafting every piece, each Dogeared jewel has a story to tell... and being made with love is at the core of all of them."

Dogeared, a Certified B Corporation, is committed to reducing its environmental impact and supporting its employees and community. All sterling charms are handcast and catalogs, cards, and packaging are printed on mixed sources. The company works with domestic suppliers and casters who share their environmental commitment. All the jewelry and gifts are handcrafted in Dogeared's Southern California studio.