Discovery Times Square's HARRY POTTER: THE EXHIBITION Opens Today

Harry Potter fans in New York City can rejoice, as they have the chance to step inside the famous wizard's magical world with Harry Potter: The Exhibition, which opens at Discovery Times Square today. The previously unscheduled stop in New York City will serve as the tour's final North American destination before going international. Tickets are on sale now, and can be purchased online at DiscoveryTS.com, at the Discovery Times Square box office (226 West 44th Street) or by calling (866) 987-9692 .

In partnership with Warner Bros. Consumer Products, Global Experience Specialists, Inc. (GES) created the 14,000-square-foot experiential exhibition, where visitors will be able to visit dramatic displays inspired by the Hogwarts(TM) film sets and see the amazing craftsmanship behind authentic costumes and props from the films. Original artifacts from Harry Potter and the Deathly Hallows(TM) - Part 1 and the highly anticipated finale, Harry Potter and the Deathly Hallows(TM) - Part 2, will be on display, along with hundreds of original props and costumes from all of the previous Harry Potter films.

"From the moment they step inside, visitors to Harry Potter: The Exhibition are immersed in the fantastic world brought to life in the blockbuster films," said Brad Globe, president, Warner Bros. Consumer Products. "New York is the perfect location for our last stop in North America. We think fans will be thrilled to have one more opportunity to experience firsthand the magic of this incredible exhibition."

Harry Potter: The Exhibition offers fans a firsthand view of hundreds of authentic artifacts displayed in settings inspired by the film sets - including the Great Hall, Hagrid's hut, the Gryffindor(TM) common room - and more.

"We are pleased to offer east coast fans this bonus destination of the exhibition, all housed within the perfect venue," said Eddie Newquist, chief creative officer for GES. "There is no better way to celebrate the imagination and creativity of the Harry Potter film series than to actually walk among the iconic costumes and props that helped bring the world of the films to life."

"We are excited to present New York residents and visitors with this special presentation of Harry Potter: The Exhibition designed specifically for a venue of this magnitude. We've saved the best for this last stop - this finale will be the biggest and most magical," said James Sanna, president of Discovery Times Square.

In addition to Harry Potter: The Exhibition's additional North American tour stop, fans will also be eagerly awaiting the April release of Harry Potter and the Deathly Hallows - Part 1 on Blu-ray(TM) combo pack and DVD and the much-anticipated theatrical release of Harry Potter and the Deathly Hallows - Part 2 in July.

The exhibition made its world premiere in Chicago in April 2009 before traveling on to Boston and then to Toronto and is now back on the East Coast due to popular demand following a wildly successful run in Seattle. The exhibition tours major cultural and entertainment venues, museums and institutions in the U.S. and internationally.

Harry Potter: The Exhibition opens at 10 a.m. on Tuesday, April 5, 2011, and runs through Monday, September 5, 2011. The exhibition requires a time-entry ticket and guests are encouraged to purchase their tickets early to ensure the best date and time. Tickets for the exhibition can be purchased at the Discovery Times Square box office, through the website www.DiscoveryTS.com or by phone at (866) 9.TSXNYC , (866) 987-9692 . General public admission to Harry Potter: The Exhibition is $25 for adults; $22.50 for seniors (65 and over) and $19.50 for children (4-12); children under 4 years of age are free.

About Discovery Times Square

Discovery Times Square (DTS) is New York City's first large-scale exhibition center presenting visitors with limited-run, educational and immersive exhibit experiences while exploring the world's defining cultures, art, history and events. More than a museum, DTS has featured a renowned line-up of exhibitions including Titanic: The Artifact Exhibition, Leonardo Da Vinci's Workshop, King Tut: Tutankhamun and the Golden Age of the Pharaohs, and now on display, Pompeii The Exhibit. Located at 226 West 44th Street (between Broadway and 8th Avenues) in the crossroads of the world, Discovery Times Square is produced and managed by Running Subway Productions.

About Global Experience Specialists (GES)

Las Vegas-based Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading provider of exhibition, event and retail marketing services. As a result of its consolidation with Exhibitgroup/Giltspur and Becker Group, GES provides an even wider range of services, including turn-key official show services, cutting-edge creative and design, marketing and measurement services - all with an unrivaled global reach. GES partners with leading shows and brands, including the International CES, Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE and WasteExpo, Bell Helicopter, Genzyme, L'Oreal, Warner Bros., and Simon Property Group. For more information, visit www.ges.com.