The producers of Dirty Rotten Scoundrels have issued a challenge to theatergoers: come up with funny and inventive copy lines for the show's infamous ad campaign.
Since the show's opening in March, the ads have featured the now-popular formula of Main text line, followed by a punch line in parentheses, i.e.: FABULOUS RECEPTION IN LOBBY (for cell phones and wireless devices) or GET A MINK STOLE! (if you ain't careful!).The winning copy line will be featured in an upcoming display ad in the New York Times, with the winner receiving 2 house seat tickets to the show as well a blow-up of the winning ad signed by the entire Dirty Rotten Scoundrels cast. The writer of the winning copy line will also have his/her line incorporated into an ad on the website's homepage.The "Great Dirty Rotten Headline Challenge" will be judged by a number of people involved in the production of Dirty Rotten Scoundrels: Drew Hodges, Creative Director of SpotCo Advertising (the agency responsible for the "Dirty Rotten" campaign), composer David Yazbek, lyricist Jeffrey Lane and Marty Bell, the producer.
