Dirty Rotten Scoundrels Puts Out Ad Copy Contest

By: BWW News Desk May. 25, 2005

The producers of Dirty Rotten Scoundrels have issued a challenge to theatergoers: come up with funny and inventive copy lines for the show's infamous ad campaign.

Since the show's opening in March, the ads have featured the now-popular formula of Main text line, followed by a punch line in parentheses, i.e.: FABULOUS RECEPTION IN LOBBY (for cell phones and wireless devices) or GET A MINK STOLE! (if you ain't careful!).

The winning copy line will be featured in an upcoming display ad in the New York Times, with the winner receiving 2 house seat tickets to the show as well a blow-up of the winning ad signed by the entire Dirty Rotten Scoundrels cast. The writer of the winning copy line will also have his/her line incorporated into an ad on the website's homepage.

The "Great Dirty Rotten Headline Challenge" will be judged by a number of people involved in the production of Dirty Rotten Scoundrels: Drew Hodges, Creative Director of SpotCo Advertising (the agency responsible for the "Dirty Rotten" campaign), composer David Yazbek, lyricist Jeffrey Lane and Marty Bell, the producer.

Dirty Rotten Scoundrels opened at the Imperial Theatre on March 3rd and stars Norbert Leo Butz, John Lithgow, Sherie Rene Scott and Joanna Gleason. The show is currently nominated for ten Tonys, including Best Musical.

Enter your clever tag lines by going to the Dirty Rotten Scoundrels website: www.dirtyrottenscoundrelsthemusical.com

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Dirty Rotten Scoundrels Puts Out Ad Copy Contest

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