Digitally-Animated Fireworks Display Set for One Times Square, All Day Today, July 4th

A most unique, all day tribute will be paid to July 4th as the giant, 130-feet digitally-animated fireworks display, blazing in red, white and blue, on the Toshiba Vision and TDK screens will be the only programming featured on these iconic screens on One Times Square, where the New Year's Eve Ball drops, today, July 4th from 12:01AM through Thursday, July 5th; 12:00AM; One Times Square.

Rising 400 feet above street level, the 130-feet digital fireworks begins with the background of a starlit sky and the appearance of skylights, reminiscent of a Broadway premiere. Then a digital collage of brilliant red, white and blue fireworks, including rockets, roman candles and pinwheels follows, surrounding a rising American flag, with the iconic New York skyline as the perfect background. A shimmering "Happy 4th of July 2012" then appears to complete the patriotic display.

After the July 4th holiday, the digital fireworks display will be featured on the Toshiba Vision and TDK screens every 11 minutes through Sunday July 8th as a further tribute to the holiday and the millions of visitors to Times Square.