David's Bridal Opens First Store in United Kingdom

David's Bridal, the nation's leading bridal and special occasion authority, announced its expansion into the UK market with its first British store. The brand will open the doors to its debut UK flagship at Westfield Stratford City in East London on October 3, 2013. The 10,000 sq. ft., two-floor retail space will be launched over a day of celebrations, including a fashion show in partnership with Brides magazine, an official ribbon cutting by the mayor and hundreds of exclusive giveaways.

With 1 in every 3 American brides walking down the aisle in a David's Bridal dress, the brand hopes to mirror its successful US business model in the UK, offering a convenient shopping experience where the bride, mother of the bride, bridesmaids and guests can all be fitted in one simple visit. This model includes a knowledgeable store team offering personalized consultations to every guest, the ability for shoppers to try on a wide selection of dresses with most styles available to take home that same day, an onsite alteration service, shoe and bag dying and an extensive range of sizes so every woman is able to find her perfect dress.

"We've always believed British brides have the same appetite for style, quality, service and value as our American brides and have felt strongly that our product and retail model would be a great fit for the UK, as their bridal community is underserved, much like it was in the US years ago," said David's Bridal Chief Marketing Officer, Brian Beitler. "We are anticipating that our first store will be a big success and are actively exploring additional locations throughout the UK. While we have not made any definitive decisions yet, our goal is to ensure that brides across the UK will be able to have convenient access to our incredible assortment and value."

Britain's bridal retail landscape is currently comprised mostly of small, appointment-only boutique shops or large department stores, leaving a huge space in the market for a retailer like David's Bridal that focuses on a convenient, turnkey shopping experience and affordable prices for brides-to-be. The flagship UK store will house an expansive selection of 150 bridal styles with prices ranging from about 295 to 1,650 pounds (about $478 to $2,677 US dollars).

The US bridal authority currently boasts more than 300 retail locations across the US, Puerto Rico and Canada. David's Bridal is renowned for its outstanding value, fashionable designs and the ease of shopping for special occasion, wedding, Communion and prom attire. In addition to this diverse product selection, the brand offers exclusive bridal collections from top designers like Vera Wang, Oleg Cassini and coming this February, Zac Posen.

About David's Bridal:

With more than 60 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David's Bridal stores located across the US, Canada and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day. To learn more about David's Bridal, visit www.davidsbridal.com.