David Chu appointed new CEO of Georg Jensen

Georg Jensen today announced it has named David Chu Chief Executive Officer of Georg Jensen, the Danish based luxury silver, jewelry and watch design company and global retailer.

Previously, Mr. Chu served as Co-Chair of the Board of Directors as well as Chief Creative Officer of Georg Jensen. He will continue to serve as a board member as well as the Chief Creative Officer of the company overseeing the design direction and strategy for all products.

Mr. Chu commented: "It is an Honor to lead this company. I have great respect for its more than 100 year long tradition of excellence in design and craftsmanship and look forward to creating new collaborations with designers and artists. My goal is to bring Georg Jensen to the design conscious community all over the world."

Mr. Chu founded Nautica, the global lifestyle and clothing brand, in 1983. Beginning with six outerwear jackets, he expanded the brand to encompass all lifestyle categories including apparel, accessories, home and fragrance. In 2003 Nautica was sold to VF Corporation. From 2006-2009, Mr. Chu was Chief Creative Officer of Tumi, the global luggage, travel and accessory brand.

Founded in 1904, Georg Jensen is unique for its history of collaborations with leading artists and designers of the 20th century, including Henning Koppel, Johan Rohde and Arne Jacobsen, who are among the masters of 20th century modernism and Scandinavian design.

Founded in Denmark in 1904, Georg Jensen now has over 100 stores in 12 countries. Originally a silver smith creating exclusive silver hollowware and jewellery, Georg Jensen now applies its unique design, superior craftsmanship and outstanding quality to a wide range of gold, silver, platinum and diamond jewellery, watches, cutlery, hollowware as well as design items for the home and office. Its pure, elegant, Danish design style is favoured by millions around the world and is considered one of Denmark's most recognized brands.