Daniel Radcliffe to Return to Broadway in HOW TO SUCCEED... Spring 2011

Daniel Radcliffe will make his Broadway musical debut as J. Pierrepont Finch in a new production of the Tony and Pulitzer Prize-winning HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING, directed and choreographed by Tony and Emmy Award winner Rob Ashford bowing on Broadway in spring 2011.

The show will be produced by Broadway Across America, Craig Zadan and Neil Meron. HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING will follow Daniel Radcliffe's completion of filming Harry Potter and the Deathly Hallows, the final film of the largest grossing franchise in motion picture history. Further casting and a Broadway theater for this new production will be announced shortly.

Radcliffe starred in the reading of the show on December 21 at Playwrights Horizons. Click here for BroadwayWorld.com's report on the reading from an inside scoopster.

Daniel Radcliffe is best known for playing the title role in all five of the "Harry Potter" films to date, and will star again in the remaining titles. He recently made his Broadway debut, to much acclaim, in EQUUS. EQUUS also starred Richard Griffiths, with whom Daniel appeared in the highly successful production of the play in London's West End and in the Harry Potter films as well. Radcliffe won BroadwayWorld.com 's 2009 Theatre Fans' Choice Award for Best Leading Actor in a Play for his role in EQUUS.

Rob Ashford is currently helming the revival of PROMISES, PROMISES, now in previews as director/choreographer. His previous roadway credits include Cry-Baby (Tony® nomination), Curtains (Tony® nomination), The Wedding Singer (Tony® nomination), Thoroughly Modern Millie (2002 Tony® Award, Best Choreography), and The Boys From Syracuse (Roundabout). In London, the current production of A Streetcar Named Desire starring Rachel Weisz at the Donmar Warehouse, Parade at the Donmar Warehouse (Olivier nominations for Direction and Choreography), Evita (Olivier nomination), Guys and Dolls (Olivier nomination), Thoroughly Modern Millie (Olivier nomination), A Funny Thing Happened on the Way to the Forum and Once in a Lifetime (National Theatre). Other credits include Parade (Mark Taper Forum), Candide (La Scala, Milan, Chatelet, Paris), Tenderloin, Bloomer Girl, A Connecticut Yankee... and Pardon My English (Encores!). He provided choreography for the film Beyond the Sea directed by and starring Kevin Spacey. Mr. Ashford just won an Emmy Award for Outstanding Choreography for his work on the 81st Annual Academy Awards.

"How to Succeed" lovingly pokes fun at corporate America, with a book by Abe Burrows, Jack Weinstock and Willie Gilbert, and music and lyrics by Frank Loesser. Burrows and Loesser based the show on the best selling "How to Succeed in Business Without Really Trying" by Shepherd Mead, written as a "guide book" of how to climb the company ladder of modern American business.

"How To Succeed In Business Without Really Trying" follows the rise of J. Pierpont Finch, who uses his pocket sized handbook (not surprisingly titled "How To Succeed In Business Without Really Trying") to climb the corporate ladder from lowly window washer to high-powered executive. On the way, he tackles such familiar but potent dangers as the aggressively compliant "company man," the mailroom, the boss' whiny, nepotistic nephew, the office party, backstabbing co-workers, a gigantic (and rigged) international television reality show, caffeine addiction (through that most sacred of office institutions, the coffee break) and, of course, true love.

The score includes such Frank Loesser standards as "I Believe in You" and "Brotherhood of Man." The original production, which brought Rudy Vallee back to the stage, featured Charles Nelson Reilly and later Michele Lee (who was featured in the film), and made a star of its unconventional leading man, Robert Morse. In 1995, Matthew Broderick starred in the show's only Broadway revival; Sarah Jessica Parker was a later cast member of that production.

Broadway Across America (Producer) is owned and operated by British theatre producer John Gore (CEO) and entertainment industry veteran Thomas B. McGrath (Chairman). Broadway Across America presents first-class touring Broadway musicals and plays, family productions and other live events throughout a network of 40 North American cities. Under the supervision of Beth Williams (COO & Head of Production), Broadway Across America is also dedicated to the development and production of new and diverse live theatre for productions on Broadway, across America and throughout the world. Recent Broadway productions include Promises, Promises; Million Dollar Quartet; La Cage aux Folles; Lend Me A Tenor; A View From The Bridge; West Side Story; Hair; and Irving Berlin's White Christmas. Touring productions include Dreamgirls and Nickelodeon's Storytime Live! featuring Dora the Explorer. For more information on Broadway Across America go to BroadwayAcrossAmerica.com.

Craig Zadan and Neil Meron (Producers) began their careers at The Public Theater working for Joseph Papp. Prior to that, Zadan wrote the acclaimed book, Sondheim & Co. Zadan and Meron's movies have garnered six Academy Awards, five Golden Globes, eleven Emmy Awards and two Peabody Awards. Their feature films include: Chicago (6 Oscars including Best Picture), Hairspray, The Bucket List, and Footloose. Their television projects, (69 Emmy nominations), include: Gypsy, Cinderella, Annie, The Music Man, Life With Judy Garland, Martin & Lewis, Serving In Silence, The Beach Boys, Brian's Song, The Three Stooges, The Reagans, A Raisin In The Sun , plus the hit TV series Drop Dead Diva. They are currently represented on Broadway with Promises, Promises starring Sean Hayes and Kristin Chenoweth. Upcoming projects include a new movie musical of Damn Yankees with Jim Carrey and Jake Gyllenhaal, and a new scripted TV series they are producing with Steven Spielberg, about the behind-the-scenes creation of a Broadway musical.