DSTLD Premium Denim celebrated the debut of its women's collection and denim bar
with an industry-only launch party, held at its new multipurpose space,
DNM BAR: LA. The space was expertly designed to reflect the spirit of the brand - derived from the word 'distill': to purify and refine until only the essential remains. The night brought together LA's most respected fashion media, celebs, stylists and stylish clientele, including fashion photographer Steve Shaw, actors Charlie Carver, Audrey Whitby, and Meagan Tandy
, Tinder co-founders Sean Rad and Justin Mateen, professional ping pong player Soo Yeon Lee, and TV personalities Reza Farahan and Quad Webb-Lunceford. Guests arrived in true Hollywood style on the black carpet, stopping at the step-and-repeat before entering into the studio filled with audacious displays of denim. The evening's biggest draw was DSTLD's denim bar where guests previewed DSTLD's core collection and picked up a signature pair of jeans for themselves to bring home. Also on display was the soon-to-launch
Made in LA capsule featuring the Forever Black Second Skinny, Forever White jean, and trio of summer Tencel jeans in light, medium, and dark gray washes. DSTLD's new creative space, DNM BAR: LA will serve interchangeably as a creative workspace, photo studio, pop-up shop, and entertainment venue. The raw, industrial-chic atmosphere of DNM BAR: LA transported attendees from the familiar West Hollywood landscape to a truly DSTLD domain. Staying true to the brand's ethos, bold denim accents and artwork, like a one-of-a-kind denim sculpture by Samantha Greenfeld and custom neon lights filled the otherwise unembellished space. The studio is truly dedicated to the simplicity of the perfect pair of denim. Guests mingled over signature cocktails from Ciroc and wine from Club W's new proprietary labels. Live entertainment included an AcroYoga performance and house music from DJ Rob Steele.
ABOUT THE POP UP SHOP - DSTLD DNM BAR: LA DSTLD DNM BAR: LA officially opens to the public early summer
by appointment only. To book an appointment, please contact:
connect@dstld.la.
ABOUT DSTLD Premium Denim DSTLD [
dis-til'd]
Premium Denim, the audacious newcomer to the men's and women's premium denim market, is determined to challenge the archaic practice of fashion retail through crafting a uniquely intimate, impeccably modern, thoroughly premium pair of jeans starting at just $65.
DSTLD (meaning stripped of unnecessary elements) does exactly what its name suggests - removes traditional retail impurities, like the middleman and the markup, leaving behind the essential elements of denim: high-quality material, expert tailoring, and you. What's left is a
phenomenally fitting, primo pair of jeans at 1/3 the traditional retail cost. Supplying top-tier style to clientele through its sleek online flagship,
DSTLD also offers a
home fitting experience - becoming one of the first premium denim brands to adopt a complimentary at-home trial program.
