DKNY to Unveil MAMMA MIA 'Rock Chick Supremo' T-Shirt Tomorrow

On Wednesday, October 12, MAMMA MIA! stars Liana Hunt and Jordan Dean, artist Marisa Acocella Marchetto and DKNY join together at the DKNY New York flagship store (655 Madison Avenue) for a shopping event that will unveil the "Rock Chick Supremo" T-shirt while toasting MAMMA MIA!'s 10th Anniversary on October 18 and benefiting the Breast Cancer Research Foundation® (BCRF). 10% of DKNY sales from the event will benefit BCRF.

MAMMA MIA! recently launched the new "Rock Chick Supremo" T-shirt to coincide with National Breast Cancer Awareness Month this October. Designed by MAMMA MIA! creator and producer Judy Craymer and artist Marisa Acocella Marchetto, both recipients of BCRF's Humanitarian Award, the T-shirt will raise awareness for one of the world's major breast cancer charities and attract donations from all over the world.

The phrase "Rock Chick Supremo," a quote from the musical, sums up the spirit of MAMMA MIA! and the women at the heart of its story. The production is embraced and loved worldwide by women of all ages and has so far raised nearly $1 million for BCRF.

The "Rock Chick Supremo" shirt will retail for $40, with $30 from the sale of every T-shirt going directly to The Breast Cancer Research Foundation®. The stylish white, pink and silver T-shirt, made from 100% soft organic cotton, will be on sale at MAMMA MIA! theaters on Broadway, in London, across the country and internationally. Click here to purchase now!

MAMMA MIA! is holding a series of 10 live events in the New York area over the 10 weeks leading up to the 10th Anniversary on Broadway in October. The "Super Trouper Celebration" is a "thank you" to New York City and all fans of the show for the incredible support over the past decade. Click here for more event information.