Christina Hendricks is Going Nice'n Easy

Nice'n easy announced actress Christina Hendricks as its Brand Ambassador. In her latest role, Christina Hendricks represents nice'n easy's new Shift a Shade campaign; inspiring women to make a hair shade shift to find their true colour. Shifting a Shade is something Christina did herself early in her career although, with her red hair colour looking so natural, you'd have never guessed it!

"I'm so excited about being the new nice'n easy ambassador," says Hendricks, "It's a product I've been using ever since I went red. I love that the results from nice'n easy are so natural looking; I know it's going to turn out natural and beautiful and I don't have to worry about it. People never believe that I do my hair colour myself at home. They say, 'You don't do your hair at home by yourself, do you?' and I always reply and say 'I honestly do!' I like that I can trust the brand and product and that I can have it in my drawer at all times for when I need it."

Naturally a dark blonde, as a young girl Christina was first inspired to colour her hair red by the fictional heroine of LM Montgomery's books, Anne of Green Gables, another of the world's most iconic red heads. Finally making the leap early in her career, Christina coloured her hair for an Italian editorial shoot using Clairol hair colour and it's been her colour ever since; through the beginnings of her acting and modelling career to all seven seasons of Mad Men.

And what better time to be a red head - the announcement comes when the world's beauty experts are talking about red as the hair colour of the season - from muted strawberry to vibrant auburn, Christina's iconic red hues have never been more on trend.

Jacky Ouyang, Clairol Brand Director comments: "Christina Hendricks truly embodies nice'n easy and especially the Shift a Shade campaign which is about finding hair colour that is true to you - colour so natural-looking that no-one would know it wasn't the colour you were born with - it's the perfect pairing."

nice'n easy Colour Advisor and celebrity stylist James Corbett says, "Shifting a shade doesn't have to be a scary prospect - do as Christina did and find the shade that is true to you! nice'n easy have 44 shades in the range so there really is one for everyone to make that change and it will still look natural. And the fantastic thing about nice'n easy Permanent Colour Crème is that the formulations contain a blend of 3 salon tones and have been tailored to work with shade variations inherently present in your hair, so the colour result is always beautiful with natural looking tones and highlights."

The nice'n easy Shift a Shade advertising campaign featuring Christina will air from January 2015 in the UK & Ireland and the USA & Canada.

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