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On December 1, World AIDS Day, Borders will be giving customers a chance to give back. The retailer will be donating up to 25%* of a customer's total sale to Lifebeat, the music industry's HIV/AIDS prevention charity in America. Borders customers are invited to attend
various in-store signings and live performances at select locations nationwide on December 1st, purchase the celebrity author or artists' book/CD/DVD and have it signed. Borders will donate up to 25% of the total sale that day to Lifebeat.
From the Theatre World, John Kander and the cast of The Scottsboro Boys will be signing copies of the original cast recording at Borders in the Time Warner Center at noon. on 12/1. At 1 PM, Carol Channing will appear at the same Borders store to sign copies of her latest CD "For Heaven's Sake."
Other New York signings on Dec. 1 include Ronnie Spector (5 PM, Borders Penn Plaza), Mike Birbiglia (5 PM, Borders 100 Wall Street), Josh Kilmer-Purcell (7 PM, Borders at 57th and Park), the cast of the film Bear City (6 PM, 57th Street and Park), and "The Burlesque Handbook" author Jo Weldon does a free lunchtime in-store burlesque performance (12:30 PM, Borders at 100 Wall Street).
Celebrity events are also occurring all over the country, with stars including Hilary Duff, Lisa Rinna, Harry Hamlin, Shelby Lynne, the Posies, HAl Sparks, and many more. For a full list, visit www.Lifebeat.org.
For those unable to make it to a signing: customers who shop on Borders.com and use the checkout code 'LIFEBEAT' on December 1st will have up to 25% of the total purchase donated. LIFEBEAT must be typed in all caps. (This promotion is valid on Dec. 1 only).
Borders, Borders Express, or Waldenbooks customers anywhere in the U.S. can download the DECEMBER ONE voucher at www.lifebeat.org/borders and redeem it at check out to have up to 25% of the total sale donated. The voucher is valid only on December 1st.
"The fight against HIV/AIDS continues to be a challenge of global proportions," said Ben Wymer, Interim Executive Director of Lifebeat. "But with the tremendous support of longtime partners such as Borders we can continue our efforts to stop the spread of the disease through
education and awareness."
"We are thrilled to donate a portion of our sales on World AIDS Day to Lifebeat. Lifebeat is an important grassroots organization that has been a partner with Borders for years in New York City. I am proud that this year we will raise awareness and funds nationally," said Daryl Mattson, Event Marketing Manager for Borders NYC. "I am also taken by the generosity and enthusiasm of the authors and artists that have donated their time to this great cause by agreeing to appear at Borders to meet fans. It is another opportunity for our stores to connect in our local communities."
For more details and information on in-store events, please visit www.lifebeat.org/borders.
ABOUT LIFEBEAT
Lifebeat is a nonprofit that uses the power of music and the music industry to help educate young people about HIV/AIDS prevention. For more than seventeen years, Lifebeat has helped to mobilize the talents
and resources of the music industry to raise awareness and funds, and to provide support to the HIV-positive community. www.lifebeat.org
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