On Nov. 28, #GivingTuesday, St. Jude Children's Research Hospital will pop up an interactive event in New York City's Flatiron District that invites New Yorkers and visitors to join St. Jude partners and celebrity friends Nick Swisher and Laurie Hernandez to share how they #GiveThanks this holiday season. Visitors will also get the chance to peruse gifts that give back to the lifesaving mission of St. Jude.
WHEN: Tuesday, November 28th, from 10 AM - 6 PM, 5th Avenue between 17th + 18th Streets [West Side of Street], New York City.
The St. Jude Thanks and Giving Pop-Up, which is free and open to the public, will bring the mission of the renowned Memphis children's hospital to life with inspiring installations, including a collaborative digital mosaic mural that will be brought to life throughout the day through real-time pictures taken by people sharing what they #GiveThanks for this holiday season. The interactive wall will populate with social media posts of visitors to the New York City event, as well as supporters globally using the #GiveThanks hashtag.
In addition, an exclusive showcase of holiday products that includes selections curated by Lily Aldridge will highlight gifts that give back directly to the hospital as part of the annual St. Jude Thanks and Giving campaign. The St. Jude #GivingTuesday space will also provide opportunities to learn more about the groundbreaking research and treatment taking place at St. Jude every day and how the public can get involved and support the St. Jude mission of finding cures and saving children.
ST. JUDE THANKS AND GIVING POP-UP
Celebrities in attendance (select interview opportunities available):
Marlo Thomas (11am-1pm)
Laurie Hernandez (1-2pm)
Nick Swisher (4-5pm)
5th Avenue between 17th + 18th Streets [West Side of Street]
New York, New York
TUESDAY, NOVEMBER 28, 2017
About St. Jude Thanks and Giving:
St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. The St. Jude Thanks and Giving campaign - created by Marlo, Terre and Tony Thomas, the children of St. Jude founder Danny Thomas - is an annual tradition with tremendous public support for the hospital's lifesaving mission. Kicking off November 1st and running through the end of December, St. Jude Thanks and Giving is an unprecedented union of celebrities, media, retail and corporate partners that ask consumers to donate while they shop to support St. Jude. Everyone can help raise funds that are vital to the research and treatment taking place at St. Jude by visiting participating partners during November and December or donating at stjude.org.
More than 70 leading brands support the campaign, representing a cross-section of premier brands in retail, travel, hospitality and media. These companies help raise funds and awareness for St. Jude through in-store and e-commerce initiatives, specialty merchandise and social media engagement. Thanks to the support generated through campaigns like St. Jude Thanks and Giving, families never receive a bill from St. Jude for treatment, travel, housing or food-because all a family should worry about is helping their child live.
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