Byron Lars Beauty Mark Fall Presentation Set for Valentine's Day

Byron Lars Beauty Mark is scheduled to debut its Fall 2013 collection February 14, 2013 during New York Fashion Week. The Byron Lars Beauty Mark Fall 2013 collection is a textile laboratory gone mad! "It's really all about the fabric this season", says Lars. "I'm absolutely obsessed at the moment with any textile that pulsates with texture and energy... the kind that compels you to just reach out and touch them!"

Whether considering the magnificence of faux leather sequins on tulle net, or the surprise of torched laminate guipure lace, this collection may be "all about the fabric" for Mr. Lars. But beautiful fabric is by no means all there is to this captivating body of work. Brimming with impeccable cutting and meticulous engineering, these are the clothes of which dreams are made.

Subplots:
Three distinct themes emerge and resound throughout the Fall 2013 Collection, the origins of which are not surprisingly textile-related.

The first is a good girl/bad girl intrigue; achieved through devices such as the vixen-ization of demure 1950's day dresses cut in sumptuous stretch pleather, while delicate lace is juxtaposed and artillerized with chain maille.

An ironic element of athleticism also prevails throughout the sophisticated collection. Unlikely couplets like a boucle' luncheon suit' integrates chenille braid racing stripes and sports mesh detailing while a curve hugging tailored peg skirt seems ready for either head turning or deep Sea diving with its scuba-bonded interior.

A halcyon notion of global community assimilates the collection. A prolific, harmonious and loose mix of several different cultural references such as a furry union jack of faux mink strips appears on the back of a pseudo fur jacket. A scuba brocade coat is a cross between a spacesuit and an article found at the Chinese National Museum. With influences reaching from as far as Africa to the Antarctic, the Byron Lars Beauty Mark Fall 2013 Collection is granted world citizenship.

Color:
Voluptuous color animates each textured piece of the collection. From blushes of persimmon to shocks of fluorescent taffeta, the BLBM Fall 2013 collection electrifies pale to dark, and neutral to bold. Princely metallic finishes of pewter and gold on sweater knits and open work lace keep perfect company with jewel toned crepe de chine and stretch velvet.

Credo:
Ever body-conscious, the Byron Lars Beauty Mark Fall 2013 Collection maintains the brand's obsessive focus on construction and proportion to make the utmost of a woman's body. It is this heightened level of "at your best" dressing that has garnered BLBM's loyal and ever growing following of chic devotees.

Since debuting his designer collection in 1991, Byron Lars has been widely praised for his meticulous construction and unparalleled ability to juxtapose various elements into each piece. He introduced the Byron Lars Beauty Mark in 2001 as an ideal way of providing designer level quality fashions at more accessible prices.

About Byron Lars
Among the most recognized and respected of American designers, Byron Lars was selected to represent the US at international fashion events in Paris and Monte Carlo even before he had launched his first eponymous collection. His designer line was consequently carried by major department stores and earned critical and commercial raves. But Byron felt that the prohibitive pricing of designer brands was a disservice to a significant segment of women, prompting him to create the more accessibly-priced Byron Lars Beauty Mark. The brand's success is a testament to the inimitable scope of Byron Lars' design aesthetic, which consistently provides women with good fashion for modern life.